How to quickly master user's behavior habits in email marketing

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Do EDM mail marketing, must grasp the mailbox users to browse the behavior habits of mail, so in the mail group Effect analysis and optimization, the direction will be more clear. Below, we will talk about how to better master user's behavior habits through several factors that affect the user's reading behavior.

Several factors that affect the behavior of mailbox users:

First impression of the mail. Generally speaking, no one is willing to accept a strange mail, especially which ads smell heavy and worthless to their own mail, in the receipt of such messages, many mailbox users take a direct move into the garbage bin, delete operations. The user license is not a day's work. If the sender can be identifiable, or the title of the term can be appropriate benefits, the first time to make a good impression of the user is also able to follow.

Second, the title attraction. A good email theme can attract readers to click on the open mail, thus increasing the rate of open mail, if it is a promotional product mail, a highly attractive message theme can also increase the potential opportunities for sales.

Third, the Mail header attraction degree. When a user opens a message, the first thing you see is the header part of the message, and the header's appeal largely affects whether the user continues to read the message.

Iv. the content value of the text. After the user has seen header not in a hurry to quit, generally will quickly browse the message body, and the value of the text determines the user's attitude to this message. Useful: Stay-subscribe-click on link-get more information; no use: Delete, complain or unsubscribe directly.

How to truly grasp the success of each email marketing decisions in the above factors? This requires a detailed data base as a reference, such as the first impression of the mail, you can send success data according to the message, complaints to analyze; the appeal of the headline is expressed in the reading rate of the message; the degree of attraction is the number of messages opened , the link clicks, the mail opens the residence time and so on the data manifests. But how do you get these valid data? This is a problem for email marketers. Although the choice of an effective statistical function of the mail mass tool is the most sensible, but the current market has the effect of statistical function of the bulk of the message, but most of them are only given a general percentage of data, and no other clear data, the effect of the mail marketers analysis is not very obvious. What's the best way to do that?

U-mail Mail mass system helps you quickly understand user preferences:

The mass mailing tool used a lot, but really can be long effective and practical strong few. Here I would like to share a very useful tool--u-mail mail mass system (www.magvision.com). U-mail is a set of web online mass system, no need to download, login page can be directly operated, in addition to efficient and powerful mass function, U-mail mass platform for each link effect statistics can be accurate to the specific user email address. For example, if you want to see what the email account of the open mail is, you can see it in the background of the U-mail mail system, and also have a detailed record of the user's IP address, operating system and browser. So, based on these data information, we can easily know which part of the mail mass activities (email address screening, title, content, etc.) existing deficiencies, should be properly optimized, according to the user's reading behavior feedback, we are more accurate classification of user preferences, Contribute to the development of targeted mail marketing activities in the later stage.

In addition, in the U-mail mail mass system use process, I found that its diverse e-mail editing template for my mail mass activities also played a considerable help. In the U-mail mail mass platform, I can edit online, import files, import URLs and other operations, easy to edit the message optimization. At this stage each mailbox server has increased the filtering mechanism of mass mailing, and more of the use of HTML code to edit the message, not only enhance the content of the form of the message, but also to avoid the pure image content caused by the increase in spam, the probability of being judged as spam is greatly reduced, which not only enhance the user reading experience, It also contributes greatly to the rate of mail delivery. After the U-mail after-sales service under the guidance of our mail delivery rate on average have more than 85%, the previous distressed QQ mail mass difficult problem has also been very good improvement.

Finally remind everyone: want to do good mail marketing, do not ignore the statistics of mass mailing effect data, this will be your good basis for mass mailing activities, you are the real grasp of the user's message reading behavior feedback, is your message to improve the effect of the promotion of mass mailing an important link.

Copyright notice: This article originates from the Mail mass (www.magvision.com), if need to reprint please keep this link, and do not arbitrarily change article content!