How to reduce the impact of white noise on website user experience?

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Absrtact: Advertisement is one of the important income of commercial website, also be called the White noise of the website. Poor handling of advertising, not only affect the site user experience, but also affect the long-term development of the site. How to balance the relationship between advertising and content, how to reasonable placement of advertising? It is a designer's problem to consider.

Advertising is an integral part of every commercial website. In the focus on the user experience today, how to put ads appropriately placed in the site, but also will not affect the user experience on the site? Dustin Cartwright in Webdesigner Depot published an article "How White Noise affects UX", the issue was elaborated. The following is the compiled content for this article.

Advertising, sponsorship, product placement and so on is one of the important income of the commercial site. What is the best solution for designers to put these elements into the network? What is white noise and how will it affect the user experience of the site?

The influence of white noise on website user experience

White noise, when you hear this term, the first time you think about it is the gray-white dots that appear when the TV doesn't receive the signal. From the web design point of view, the term means that the user can not be properly guided to the content of the site, thereby losing interest in the site, attention. This is a well-known concept in the web design and development community to emphasize the first design approach to content. The first design method of the content can reduce the possibility of the advertisement grabbing the content thunder.

Users who visit a Web site on a regular basis may experience this scenario: when you stumble across a website, you suddenly find that you can't find what you want to see, but instead you get bogged down in "extra content" (such as advertising). Advertising, product placement too much interference users to read the content of the site, this is a bad user experience, even cause users to leave, and the site has a bad impression.

In general, users who are in the scene will not continue to look for what they want in the clutter and will leave immediately. Therefore, the efficient and reasonable placement of ads is critical to the success of the site.

Several major solutions to eliminate impact

As one of the main ways of profit, advertising has won an important position in the website. Users who do not have an ad-shielding plug-in are bombarded by countless ads every day in web surfing. It sounds like a bad user experience, but many of the sites we love are made to profit by advertising.

The designer has to do is to make the placement of ads does not affect the user experience in the site.

Mix content with ads

When you browse some websites, such as Twitter, you will find that their ads are mixed in the content body. This approach can be easily accepted by the user if it is done properly.

The key point of this approach is to make the ad look more like content, but to be clear that it is an ad. Otherwise, users will feel misled to click on the ads, thereby losing trust in the site. The site for introducing the method is Reddit, Tumblr and Facebook.

In addition to the content, cleverly placed ads

Although the above method is becoming more and more popular, but many websites also introduced other methods, such as Dribbble, put the advertisement at the bottom of the webpage and the sidebar place. Advertisements are placed in obscure positions, but they can still be "captured" to ordinary tourists.

Although the method is also gradually accepted, some advertisers feel that it is not enough strength. These ads should be incorporated into the site without affecting the main content. Dribbble is doing well in this area, while ensuring that the content gets the most attention, while highlighting the advertising area alone, earning revenue.

Commercial advertising

Some sites still maintain a traditional style of placement in advertising. As in YouTube, the advertising area is divided into three categories, one of which is "commercial advertising." Overall, all style ads look more like TV. They are usually placed in the video area and can easily attract the attention of the user.

But this approach can sometimes give users a hard time, making sure that they have a long way to go to see what's relevant to them. But Hulu has played a very exemplary role in this regard by investigating the interests of users to provide more customized advertising.

Naked Advertising Show

The use of this method to place advertising is the least effective. Ads are placed in any location appropriate to them, not too much processing, to ensure that the content of the site, and the style of the site consistent.

Websites that use this method generally have higher advertising revenue-but pay the price of ugly web interface. frugally Sustainable is an example, the sidebar is all advertising. Those who pursue a professional, graceful website will refuse to use this method. Sometimes a website uses this method to maintain, but the feeling that the advertising area is excessively sold still can let the user disappear slowly.

Conclusion

In recent years, Web sites based on advertising and user experience have changed a lot. Today's web sites are more focused than ever on showing ads in an attractive, approachable way. This, in turn, brings revenue to the site, while ensuring that the user's attention remains on the content.

Now many sites will not abruptly put ads in any possible location, but recommend the user-related advertising content. With the emphasis on the advertising user experience, web designers are also beginning to gain access to a wide range of technologies related to user experience. (Compiled: Chen revisers: Xiameng)

SOURCE Link: How White noise affects UX

This article compiles and collates the original text for CSDN: Http://www.csdn.net/article/2013-11-04/2817377-How-white-noise-affects-UX