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Chogylad is the world's greatest salesman, from 1963 to 1977, he sold 13,001 cars, an average of 6 cars a day, created the Guinness World Record. The truth of the sales are all figured out, what can the mail promoter learn from Chogylad? Small series of painstaking research u-mail mail mass platform of the use of the way, and everyone share.
Chogylad lifelong maintain a habit: anytime to potential customers throw business cards, he carefully designed his business card, and strive to novel and unique impress people. In sales, the first impression is very important, if you personally visit the customer, then dress, talk, behavior will highlight your taste and company strength, but the use of mass mailing tools to do the promotion, after all, not with the customer face-to-face, then the customer's understanding of you through the mail. is the subject, style, and content of the message appealing? Is it good for the other party to read? Is it a combination of your company's industry characteristics and product advantages, coupled with fashionable elements? These are important ways to impress customers. Therefore, the mail promotion staff should pay attention to meticulously build their "business card":
1. Adhere to the simple and crisp style
Be aware that your mass mailing is for people who are business wartime, their browsing time for each message is only a few 10 seconds, so the content should not be flashy, empty, trivial verbose, design the mail template, as far as possible to enlarge the message title, simplify the content of the message and link directly to your page or the target page.
In the U-mail Mail mass tool, enter the following image as shown in the interface, follow the prompts to operate.
2. Horizontal preview Panel is important
Outlook,hotmail, Yahoo and other international popular mailbox service providers most of them are viewing messages horizontally. According to a survey by the British mass Spectrometry company, the average size of the horizontal preview panel is 638*86 pixels, which tells us that when using the bulk mail tool, it is best to design a message template that is less than 638 pixels wide, and place the most valuable information and the content you are determined to keep to the customer in the top 100 pixel range.
3. Picture and link location should be fixed
In HTML encoding, you need to specify the width and height of the picture. Otherwise, your layout will be messy, the picture must have prompt text and title tag. At the same time, for the use of links, please take the absolute path, rather than the relative path, in the HTML mail template, the full link address to help customers read mass mail.
4. Use pictures as little as possible in mass mailing
The picture looks stunning, but if you don't have any real help with what you need to say, use HTML and Rich text in bulk mail to deliver information.
U-mail Mail mass platform to support a variety of file import, URL import, HTML code import, etc., which for you to create "business card" provides a lot of choices, you can use other tools to edit the content, and then import, the following figure:
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