How to track the benefits and costs of AdWords

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Transformation Tracking in AdWords

The conversion tracking in Google AdWords can provide you with ROI data that will give you more accurate access to success and opportunity, raise your account to a new level, and have the advantage that it takes only a few code and a few steps to get started!

Use transformation Tracking

The first step is to establish a goal of transformation. You can create up to 100 independent conversions because you have multiple action types to choose from:

Purchase volume/Sales

Number of Boots

Number of registrations

Main Page views

Other

In an interface, you can create your transformation trace with just 3 simple steps.

1. Create 1 new transformations

Use descriptive words to name your transformations, such as what you are tracking or using the conversion page, and you need to identify your tracking target.

2, fill in code settings

First determine the security level of the Web page, and then select HTTP or HTTPS for the secure Web page.

Set conversion value (this is optional and will not affect your detection effect), you can track multiple values, such as amount or page views. Think of them as valuable, and if you've determined that a customer's registered email list is worth 10 dollars, save his value input. If the value you want to track is dynamic (such as the total order value), you just need to include a modifier (such as a total order).

2. Set the appropriate language for the page

Select your Google site statistics format. It is your responsibility to remind your customers that Google only tracks their actions, so you can choose one of two text formats or include it in your privacy policy. If you choose Google Site Statistics link, you can also customize the background color, and the rest of the site to match.

3. Add code to the conversion page

You can copy and paste the code into your login page, or send it to your webmaster via email. If you copy and paste the code, remember to place them between the page body tags.

Once the transformation page contains the code, you can see the data on the interface. To verify that tracking is in progress, you can return to the conversion page under the Report tab to see the tracking status. At the same time, you can also get the total value of the conversion, multiplying the number of conversions you have received multiplied by the value of the benefits you set.

If you have a Google Analytics account and are connected to your AdWords account, you can translate your goals into AdWords and get another level of report data that will help you analyze ROI and optimize your account. If you import a analytics target, you don't have to label the analytics conversion page and the AdWords conversion tracking code.

If you can see the benefit data next to the cost data, it will greatly help to optimize your campaign effectively. One of the most important benefits of setting up transformation tracking is the ability to track the benefits of ad campaigns, ad groups, URLs, and keyword levels, so you can control the data more subtly. It's helpful to know which keywords are more valuable, especially if you're struggling with which keyword to expand or delete.

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