How to use consumer psychology to create Word-of-mouth marketing of website Shop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether the operation of the website or shop, to obtain more traffic, access to more users and recognition, all need to use a variety of promotional marketing tools. Suitable and effective marketing means can make the promotion work more with less effort, receive better and stronger effect. However, with the popularization of Internet users and the improvement of the knowledge level of users ' network, for the general advertising promotion and marketing more discerning ability, the past kind of "bombing", the text level of inferior direct marketing means has been more and more users of the rejection, it is difficult to receive good results, so we should actively innovate marketing means and methods , take the promotion route of "fine and high efficiency".

Among the many marketing methods, there are a variety of promotional platforms around the design of methods and means, there are more around the promotion of targeted objects and user groups to study the specific methods. In my opinion, to promote the best results, the first is the most fundamental is around the promotion of targeted users to promote the formulation and design of the program, fully consider the user's acceptance of psychology, and then targeted at this psychological promotion of marketing. Among these methods, I would like to share with you how to use consumer psychology to create a website shop Word-of-mouth, the use of promotional objects to accelerate the spread of Word-of-mouth website or shop promotion, to achieve a broader and more in-depth marketing results.

Word-of-mouth Marketing, as the name implies is to use the promotion of the object of word of mouth, so that has been accepted to promote the content of the user to their side of the spread of other people to achieve the use of force diffusion of others to spread the purpose. To enable Word-of-mouth marketing to achieve good results, as a webmaster or shop long need to design a variety of promotional means, so that the target object by the promotional means of attraction and influence, to achieve good reception effect, and then willing to tell by word of mouth relatives and friends.

First, the use of the impact of the marketing approach to improve attention.

If you want to promote marketing to achieve results, the premise must be someone to pay attention to marketing activities. Therefore, the first step should be to do everything possible to attract the attention of target promotion objects. At this time as a webmaster or shop-length can learn from the Internet, the use of large Web sites used by the means to have a stimulating and powerful means to get the attention of people as much as possible, so as to improve attention. And the specific method can be based on the actual situation of the website or shop, for example, some free resources to broadcast, to send, store stores on gifts and other marketing tools, combined with the acceptance of promotional objects to design, let it be activities attracted to the shop or online shop, and the activities to inform the friends around, Word-of-mouth spread.

Second, improve the quality of promotional content, so that the promotion of the real benefits of the object.

In order to promote the promotion of marketing activities to really get the support and love of the object, this requires that content can really be promoted to accept and benefit from, rather than deceptive or empty marketing tools. Webmaster or shop Director in the design of specific promotional marketing content, can be based on the site's specific positioning and theme, according to shop sales of products and quality, to promote the target object to send real valuable items or rewards, such as the site can be based on its own positioning and theme, so that users to complete the promotion task, After the completion of the task can be a rich real reward, from the real to mobile phone recharge or even cash rewards, are able to really attract users, so that users feel the means of benefits. The same reason is also applicable to the promotion of online shop, only in this way to allow users to feel the real meaning of the promotional activities, in order to let them have the power for the site or shop Word-of-mouth spread, to attract more users to visit.

Third, the use of consumer psychology in the cheap and herd psychology to promote marketing.

In addition to the above two fully consider the promotion of the object to accept psychological means and methods, in the implementation of marketing programs, but also can be used in the consumption of the psychology of greed and herd mentality to promote users to guide. For example, online shop in the sales process, through the production of promotional pictures, such as to emphasize the present or the sale of discounted products to discount, so that users can feel a lot of benefits and cheap, thus arousing their interest and enthusiasm to participate in activities. At the same time, the use of herd psychology is in the Web site or online shop, through the production of promotional materials, in the publicity with pictures and other more intuitive means to let users see the experience of other users, see some product display or effect display pictures, thereby enhancing the new user's confidence and interest in the product, To guide the new target to make decisions, to facilitate the promotion of marketing purposes, so that the promotion of Web sites or shop to achieve higher success rate.

This article comes from the Hangzhou Office card http://www.3banzheng.com/from the reprint reservation.