How to use blog marketing in craft gift industry

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At present, many craft gift industry enterprises are optimistic about the Internet in the process of gift marketing role. Chinese youth Crafts gifts accounted for more than half of the overall process gift market, craft gifts in the process of buying gifts before the internet to inquire about the process of gift purchase and the use of the method of the total purchase of the craft gift nearly 80%, the above data we can not be difficult to see a trend, That's the potential process gift. Consumers generally tend to use the Internet as the main channel for collecting information. It is precisely because of this, so that more crafts gifts enterprises will pay attention to the Internet, launched a lot of opportunities on the Internet publicity. But unfortunately, although most enterprises attach importance to, but really can operate a good internet marketing is not much, in many cases are the Internet as a simple propaganda position, its means is only to send posts, irrigation, to play an ad so simple. The internet is a powerful platform for everyone to see only the tip of the iceberg, and deep application has not been excavated.

Blog marketing is in fact the use of Blog this form of network application Network marketing, blog become a means of marketing and tools. The internet has grown to now, no longer just a platform for indoctrination, more people have a say, everyone is the publisher and disseminator of information, and blog is a popular way of information published by netizens. Blog marketing with its strong interactive, low-cost, with unlimited creativity and strong autonomy and sharing of the main characteristics. It is the nature of the blog that determines the craft gift industry can fully integrate the blog into the process of marketing the process of gift marketing, the realization of virtual products and real products combined. Realize the process of gift marketing process reengineering.

Craft Gift Enterprise How to carry on the blog marketing?

The author takes in the handicraft gift industry Bell Classics as the example detailed one art product profession how to carry on the network marketing:

First of all, the process of Gift Enterprise blog marketing should focus on "the establishment of Word-of-mouth", the establishment of a large number of craft gift industry blog.

Second, the blog marketing focus on planning capabilities, I have and a number of crafts gifts to communicate with the leadership, found that a lot of crafts gifts enterprises are very lack of planning capabilities, not to say that they do not have excellent planning strength, but in the blog marketing is a PR communication category, PR requirements itself has a strong network marketing Media coordination capacity, the expansion of external relations relations, this is the craft gift enterprise itself is not good at, therefore, we can see more simple posting, irrigation, no systematic blog, etc. For this, the bell-shaped classics specially planned a group of professional activities. For example, the Mid-Autumn Festival theme page, mainly for the mid-autumn virus marketing, and the general Mid-Autumn Festival to promote a number of differences, first, into the enterprise's products, ready to carry out other companies can add their own products as the mid-Autumn festival background.

Again, the text full watermark to the picture above, so that users can save their own pictures to carry out their own and then, the Web page to achieve the message to send the function, convenient to other not on the line of friends to send for the advantages of a dedicated blog marketing, as for the effect of waiting to observe.

The author in the operation of the classic Beta website (www.bxjp.net) Welcome to add me to discuss the industrial gift industry marketing issues.