How to use Instant Messenger tool to do business marketing

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I believe that all people who see this article have used QQ, chatting with friends have more or less hair expression, in fact, the main expression is to allow everyone to chat when the flow richer, diversified, with the current smart machine, the development of tablets, but also more and more Instant Messenger chat tools appear, such as QQ, micro-letter, Mo Mo, Ali, Line, and so on, some businessmen may find this business opportunity, but do not know how to dig. This week, we will give you a grilled enterprise how to use real-time tool expression to do marketing.

First share rain forest wind QQ expression column:

The name of the rain forest wind may not be known to many people, but 115 network disk, 114 Web site navigation station, and rain forest Wind system CD-ROM we will not be unfamiliar, like the founder of Lei Lin Maple is to create fun and funny QQ expression, and constantly spread among netizens, formed a viral marketing, Soon the rain forest wind has been rapidly expanding visibility.

The author has also made a QQ expression, at that time it was Japan and China made a bad mood, there are a large number of domestic patriots in the QQ group Spit slot, I asked the art will be Japanese Shiro head in our company production of toilet urine fugou, in the toilet eye-catching position affixed to the company logo, on the QQ expression, Before that, I had over 100 groups, every day in the group sent again, playing the banner of patriotism, doing marketing, so also made a lot of patriotic friends, found that many netizens have not been in the group hair this expression, to express the anger of small Japan. Believe that such a friend in the group I see hair, he will certainly be in his other groups, so that the company's products also form an intangible spread.

Some business marketing personnel began to be depressed, my company is not the production of toilets, we are producing machines, it is difficult not to Shiro avatar on the device, if you want to be true, I have to say that is not a spoof, that is endorsement, what things in doing must think good consequences, with the unfortunate when will be counterproductive.

In fact, more and more instant messenger tools are appearing, for enterprises to do the expression marketing should be said to be more advantageous, the method infinitely many, can produce the fun and can drive the enterprise marketing expression, can also according to the company's strength, whether can and the real-time pass the operator cooperation, the design instant pass tool skin, invisible will the enterprise brand to achieve the skin, For example, MO and Pepsi-Cola Cooperative design, "Pepsi Le take Home" as the theme of the Pepsi-Cola expression, because often use the MO is young users, and Pepsi brand is to promote happiness, the two are very matching, have common customers, this is what I have been advocating data integration.

In fact, enterprises use the expression of marketing methods There are many, the main marketing staff how to dig, in fact, facial expression marketing is like now in the film and television implanted ads, a picture, the TV drama lead hand holding a certain mobile phone or use a computer, the logo can be seen very clearly, but this scene you will not Hate, It's more effective than looking at this phone or computer ad, and companies can dig deeper from fan marketing.

(Text/Zhou Xi people micro-signal Zhouxiren original address: http://www.zhouxiren.com/112.html)