How to use Internet to win marketing warfare in internet era

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The concept of micro-enterprise is in July 2011, the Ministry of Industry and Information Technology, the National Bureau of Statistics, the State Development and Reform Commission and the Ministry of finance four departments of the "Small and medium-sized Enterprise classification standards" proposed, it divides small and medium-sized enterprises into medium-sized, small, micro three types, the specific criteria according to the Based on the characteristics of the industry, the main standards of micro-enterprises:

1, Industrial Workers 20 people or operating income of less than 3 million yuan.

2, the construction business income below 3 million yuan or the total assets of 3 million yuan.

3, the traffic and transportation industry practitioners 20 or less than 2 million of the operating income below.

4. Real estate development operating income below 1 million yuan or total assets of 20 million yuan.

From this standard is not difficult to see, in the domestic micro-enterprises are very many, although micro-enterprises in the capital, small but these tens of thousands of micro-enterprises in alleviating domestic employment pressure, improve the economic development of new impetus plays a very important role.

With the rapid development of the Internet, the number of Internet users, the huge network market, whether large enterprises or small and medium-sized enterprises have been put into the "Nuggets hot". In the face of small and medium enterprises to get up early into the battlefield of no smoke, how can micro-enterprises win the internet era of marketing warfare? First of all, let me tell you something about micro-enterprise Network Marketing:

1, does not have a whole network marketing promotion plan. Looking for network companies to do the network to promote the micro-enterprise boss is to do that, today heard Alibaba good, to do Alibaba, tomorrow to hear Baidu to promote good, to do Baidu promotion, the network to promote the cost of a hundred thousand of a year down, the effect is not satisfactory.

2, not a professional network marketing team, most of the micro-enterprises due to small size, human and material constraints, the general company on the 10 or even two or three people, the boss has time to send information on the network, or to make one or two do not understand the network to promote the clerical, administrative hair message.

3, micro-enterprise responsible for the network to promote the lack of awareness, simply think that the network is to promote the dissemination of information, engage in Alibaba, Hui Cong, Baidu promotion, money to buy a good.

The internet is the era of universal media, everyone is a media publisher, everyone is a media participant. Network Marketing, the most direct purpose is to spend money stingy, micro-enterprise itself capital and scale small, network marketing without targeted, planning investment is bound to cause the waste of capital, enterprise expenditure is too big, make ends meet. If the micro-enterprises can use the Internet skillfully, it is not necessarily lagging behind the large and medium sized enterprises.

How can we solve the problems that exist in micro-enterprises? Personally, I think there are the following:

1, micro-enterprises in the funds allowed to hire professional network marketing people, the formation of Network marketing team, training network marketing personnel, directly for the enterprise network marketing services;

2, Network marketing outsourcing, can with some specialized small and medium-sized enterprise service Small and medium-sized Network marketing company, generally such company although the scale is small, but all have the specialized Network Marketing promotion Troop, these people engaged in the network marketing for many years, has served hundreds of small and medium-sized Enterprise customer, has the quite rich actual combat experience. Choose to cooperate with such network company is bound to get the most professional network promotion service, obtain the biggest benefit.

3, micro-enterprise leaders should strengthen the network marketing knowledge learning and understanding, the traditional market and network market combined, in the development of traditional markets, and actively expand the network market, promote the two market business development, to achieve maximum profit.

This article by the dream seo-Nanchang Hung Tong Equipment Engineering Co., Ltd. (www.nchongtong.com) website Editor, personal opinion, if there is improper please forgive me. Reprint please indicate the source, thank you for your cooperation.