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A few days ago, there is a netizen through the blog added Ye Dehua qq friends, and then chatted to her is selling airline tickets, want to ask how better to sell airline tickets. Because of the time relationship, we did not talk too much, later, I also seriously think about this problem, if it is me how will I sell air tickets online?
First of all, I have never contacted the airline ticket sales, also not too understand the whole process of airline ticket sales. However, it is certain that the plane tickets and fire tickets are very different, train tickets by the National Railway Bureau unified sales, and air tickets can be obtained by the relevant qualified legal person sales. No matter what you sell, you must first find a customer. If I take over an airline ticket sales job, then I should consider how to get to know more customers, how to obtain the trust of customers, how to let customers get satisfactory service. For the real life of marketing promotion I do not know much, so this article more talk about the issue of online sales.
(1) How to meet more customers
Airline tickets often involve a large amount of transactions, so customers will be cautious when buying, they will not easily believe that some of the sale of websites and sales staff. I also have Hainan friends, whenever summer and winter vacation, they mostly choose to "fly back", and in the purchase of air tickets, they generally choose where to go to the net, Ctrip such well-known sites, for other smaller sites they never think about. In terms of buying airline tickets, many customers have this attitude. So, if I am in the unknown airline ticket sales company work, I absolutely can not wait for customers to come to me, because the active customers have gone to where and Ctrip, I have to do everything possible to actively attack. So, how to find more customers, how to sell my plane ticket online? Calm down, think about how the network marketing methods, and then combine it with the ticket sales.
What kind of people will travel frequently, what kind of people need air tickets? People who like traveling, people who like to travel, college students during summer and winter vacations and so on. Then, I went to QQ group according to the conditions to find "travel", "travel" and other related keywords, and then add a certain popularity of the QQ group, joined the QQ group firmly do not rush to say I am selling air tickets, and never to sell tickets to everyone. First of all, spend a certain amount of time every day in the QQ group to speak, a lot of friends to meet inside, talk about everyone like the topic, such as Jiuzhaigou scenery, Zhangjiajie's wonders. Maybe some groups are not very active, in the group to speak, we are not positive response, this time I can find some friends often online, and then with their private chat, from point to side, and often you speak in the group, your friends are willing to respond to the exchange. If there is no response, I will apply for a number of QQ number, and then joined the group, using the form of asking themselves, led the group atmosphere. After a while, when I have become a "core member" of the group, I can start to sell the plane ticket, I can contact with the group, let him in the group bulletin to add my advertising information, because the group has already had a relationship with the owners, but also with the group to reach a sales agreement, Then the group owners are generally willing to put the ads. This marketing method is chatting chat about the customer, not only for QQ group, but also for other IM.
Mail marketing is also a good way, I have joined the more accurate, vertical QQ group, I will be regular to group members send group greeting cards, when someone's birthday, actively send birthday greetings, festivals and other times when we travel frequently, to send them group mail, Then detailed introduction of the various benefits in my purchase of air tickets, to attract everyone to get in touch with me. I will also buy the next QQ member monthly service, so that my QQ will be highlighted in the red Word QQ friends List, will be QQ signature, icons are replaced with air tickets related content. So when you need to buy a plane ticket, it will be easy to notice me.
Forum marketing is also a good way, in general, ticket sales are more suitable for the use of interactive marketing methods, is not suitable for you to the static release of information there, and then wait for customers to come to the door. In addition, attract customers can also use a variety of other online marketing methods, such as question and answer marketing, blog marketing and so on. However, I personally think that QQ promotion will achieve better results, after all, it is important to keep more than a few long-term users.
(2) How to obtain customer trust
I think marketing is the right product to sell to the right person at the right time and in the right place. How to obtain the trust of customers, first, the product must be useful to customers, to meet customer needs. I am selling air tickets, then I must ensure that there is no error in the plane ticket, to ensure the punctuality of ticket delivery. Second, timely contact with customers, ask them about the feelings of the purchase tickets, talk about their views on services, what is not enough I will go to correct, so that customers know that I am in earnest to do every sale. Third, continue to keep on holiday to send greeting cards to customers, must not send to the customer objectionable content, such as bad pictures and so on. Let oneself frequent to the positive image exposure in the customer's vision, over the years, the customer trust to you will continue to increase, and even future travel to you have a dependency, because you can better meet their needs.
(3) How to enable customers to obtain satisfactory service
Rather than how to make customers satisfied with the service, it is better to say how to make customers satisfied with the service. Every time a customer buys a plane ticket for me, I record where the customer's ticket is going, then, I go to the destination of information, the destination of the weather, travel guides, attention, etc., and then the electronic version or paper version of the form sent to the customer, so that customers can not only buy a plane ticket, It is a kind of travel service. As a result of the previous record of the customer's travel date, when the customer is coming to the end of the trip, timely contact with customers, asking if the need to buy a return ticket, remind customers not to forget to buy air tickets, so as to ensure that customers travel without any errors. As a salesman, the individual feel satisfied should not be to dig how many new customers, but should be able to leave how many old customers. Stay up to the next holiday, contact customers, ask customers this year's travel plans, if the customer has not decided, can be appropriate to give advice, such as last year to Jiuzhaigou, then this year can consider going to the Forbidden City, and provide the perfect travel strategy. Believe that in the long run, customers will feel very satisfied, such customers I do not need too much, as long as the master of dozens of of such customer habits, then my performance will be very good, and will find that sales are not so boring, is to help others unknowingly completed the sale.
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