How to use SEO to make low cost marketing for small and medium enterprises

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SEO is a marketing tool, he can give the enterprise site a long time to bring a lot of traffic, so as to obtain sales opportunities, growth of enterprise product sales performance, to create a SEO team is the current enterprise must do a thing, if your business is not yet contact with Internet marketing, the next 5 years will be eliminated in this industry! This is not alarmist, is to see the trend of the Internet, the Internet is subversive of the entire traditional industry, his rapid and convenient to the user to bring the advantages of price, to reduce the operating costs, we say that low-cost marketing is not said that not to spend the marketing! How to treat low cost marketing

1. Low-cost marketing is not about spending money, but about being smart, reasonable, and accurate!

Create SEO team must find a knowledge of network marketing talent, now the SEO is not a simple SEO, but the combination of marketing thinking to do, such talents involved in the field of knowledge to be very rich, such as to understand: Baidu search principle, Baidu Common ranking rules, website construction, code optimization, commonly used drainage techniques, Emotional marketing, microblogging marketing, micro-credit marketing, forum marketing, blog marketing and so on. Team members in fact, do not need to have a high degree of education, highly educated people with large shelves, bad management, no way to carry out the work of network marketing, this is the HR director for many years summary experience, we can find some low-cost staff, as long as simply obedient to do it. Customer service staff must find 2 people who understand the company's products, working time to arrange a normal administrative work time, there is a time to work and holiday time, because customers buy your products are a lot of the home after work after the Internet to buy, when you do not have customer service on the site lost sales opportunities. Customer service determines the flow of your site conversion rate, traffic came in, your customer service does not know the product and sales skills and sales words, that is the pit! Customer service personnel must be selected, the key point of product sales is Customer service transformation product sales capacity. Such an SEO team will bring great wealth to your business, put money into the team building is the best wisdom.

2. Low-cost marketing is not low-cost price war, we do not do short-term quick success of the line, we are more concerned about the long-term customer appeal!

The price war between peers has never stopped on the internet, the price war brings the marketing Ben is very high, obtains the benefit to be very small, does not have the significance for a long time, the price war may bring the reputation and the brand cognition to the enterprise, for example: 360 and qq,360 and Baidu War, Jingdong and Suning price war, Gado and Wanglaoji battle , these are the use of each other's powerful brand to their own foil role, to upgrade their brand awareness, so that users deeply remember their own brand. The establishment of the database in SEO marketing must be used, your customer contact must use software management, their own enterprise information pushed to the hands of customers, long-term emotional greetings, now the people in society is missing is the use of communication between people that kind of warm feeling, but also from the customer feedback will be product problems, Set up a channel for their own products! products on the Internet have the demand for prices, through the basic knowledge of SEO can be analyzed, Baidu down box, Baidu related search can be analyzed this week, this month the latest Internet product price needs, to understand these needs, We can through the SEO technology means in the prominent position of the page to display our product price advantage, thus obtain the flow and ranking.

3. Low-cost marketing is not empty gloves white wolf, empty gloves White Wolf can only feed the wolf!

In the enterprise marketing must use to people, to find down-to-earth work, many enterprises I see employing are to find some people can say, never carry out the people, management have problems, how to drive the people under the front? Marketing staff even their own products are unfamiliar, do not understand the industry came out empty gloves white Wolf, Say the ugly point is simply a liar, don't say set Wolf, is holding the money to feed the wolf! Now this era of information explosion, is not the beginning of the reform and opening-up, people do not understand the market, customers sometimes than you know the industry, customers buy things can even see the user to share the shopping strategy, make good use of the Internet tool! SEO has a lot of marketing technology can help enterprises.

4. Low-cost marketing is not hard marketing, but carrot and stick!

In the past, enterprises in the media advertising is called hard wide, pay attention to is the coverage, there is no precision, the television era, the newspaper era, is a hard wide world, and now is the era of PC and mobile Internet, people's eyeballs transferred to the PC and mobile phone client, you still take money to smash media ads? Unless your product is old age products, old age products, many of the buyers are elderly children, this part of the crowd on the Internet to buy, so that your business if there is no large investment in the case, or consider the internet marketing it, the most cost-effective marketing is internet marketing! SEO Marketing Technology can help enterprises save a lot of advertising input.

5. Low-cost marketing is not a dry marketing, but real marketing!

We use SEO marketing technology in the soft paper technology to promote enterprise products can be the fastest speed to let your product keyword push to Baidu home page, this is more than the usual SEO methods to quickly, a hot keyword needs three months on Baidu home page, only soft marketing can be at any time on Baidu homepage, Soft Wen marketing is not a dry description of your product, but through the Third-party customer's perspective to describe the experience of your products, and then through the text and video and other ways to modify the article to get the reader's approval, customers buy your products first to reassure customers of your product concerns, give customers the reason to buy your products! How to make users feel real , is the core of soft marketing, soft text pushed to Baidu home page is not a problem, a lot of public relations companies have been doing this business, soft writing will find their generation can be, General Sina, Sohu, NetEase, these places soft wen will not more than 50 yuan, we generally send 10 per month about the line, too little to see the effect!

6. Low-cost marketing is not concerned with the short-term buying people, but the long-term appeal!

Big companies also do Low-cost marketing, which has a lot of wisdom, not that you have money without low-cost marketing, it also depends on the cost, Ma Yun in 2013 on the double 11 to the Millet founder Lei, and so on some celebrities come together to watch, this matter will let these celebrities forward this news to micro-blog , such marketing method is how powerful! Through a number of promotional activities to attract customers and establish relationships with customers, for two of marketing buried foreshadowing, SEO work to use high-quality original articles to describe your products, but also to write the emotional color to be able to, this is a long-term work, a purchase of customer heart work, Customers buy products Sometimes you are writing a good article to bring the move and reach sales, this indisputable fact!

Summary: SEO team building for small and medium-sized enterprises to build up as early as possible, SEO can really create value for enterprises, enhance brand competitiveness. If your business even a team of SEO does not have the ability to build, also called small and medium-sized enterprises, the most is a small company alone, the above are the personal opinion of what is wrong to welcome everyone to Neu Zhijiang SEO Blog spit slot!