How to use SEO to realize SEM, help enterprise Network Marketing

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Online now talk about a lot of SEO, however, many enterprises and individuals still do not know what is SEO, of course, do not know what is SEM, and do not know whether these things for online marketing to the degree of use, Lizus here with their own language to do some simple introduction, hope to let more people understand, At the same time hope that more people to apply to online marketing. Welcome to the discussion.

What is Search engine optimization (SEO)

SEO, that is, search engine optimization, the English full name is Search Engine optimization. SEO is an aspect of site optimization, mainly for search engines (Web site optimization is relatively large there are two main aspects: User-oriented and search engines. )。 SEO is based on the search engine habits and hobbies to arrange the content of the Web page and Web links. So that the search engine can more correctly understand the topic, keywords, content and the authority described in the Web page. Then, the search engine will be sorted by the relevance, authority, and so on of all pages under the same keywords. SEO done, the relevant keywords can be more correct search engine rankings. Therefore, relative to the UI User Guide, SEO is to do is search engine guidance, the purpose is to let search engines happy to browse your site, and understand what you want to say. But SEO is not omnipotent. It can not make your content quality of the Web page become better, no way to make your Web page more keywords, no way to make your Web page theme become more attractive, there is no way for users to see your Web page more trustworthy. Face SEO to really improve your site.

What is Search engine marketing (SEM)

The owner of the site is usually not really concerned about SEO, but more concerned about its results, care about its value to the site, that is, the webmaster are usually really concerned about the search engine marketing, that is, SEM, English full name is Search Engine Marketing. The concept of SEM suggests that nature is much later than SEO. When seoer (search engine optimizer) on the different pages of the SEO, found to the same site, the same SEO method, when the use of the strategy is not the same, the results will be different, so the SEM was born. Therefore, the purpose of SEM is to make the site in the Serps (search engine results page) more competitive. So Semer (search engine marketing Division) In addition to doing the necessary SEO must also analyze the competitive site of various situations, in order to form a set of countermeasures, so that their site in the overall competition to narrow the gap with the competition site, to catch up with competitive sites, or beyond the competitive site, and to form their own competitive advantage (at the same time, Semer will also consider using search engine auction ads to achieve competition, but generally based on SEO mainly. Similarly, SEM can not improve the quality of the Web page, can not increase the trust, but relative to the seo,sem increase in the order of the page layout, the Site directory layout, the site content of the arrangement, as well as the promotion of the focus of the arrangement and so on. The relationship between SEM and SEO if you use a battlefield metaphor, then SEO is equivalent to a battle, and SEM is the equivalent of the whole war. SEM is more concerned with what can be bought from competitors.

What is Enterprise network Marketing

Enterprise Network Marketing, plainly is the enterprise selling products online. And the general marketing method is different, the Enterprise network Marketing is the main push passive marketing. In other words, the enterprise uses the webpage to display its product on the network, and through various network promotion way pushes to the target customer before, then by the target customer chooses whether to buy the product independently. The advantage of this marketing approach is its pertinence, and the use of the internet to spread the cheap, quickly passed to the target customers. Enterprise Network Marketing has a lot of ways, roughly according to the form of the site is mainly search engine marketing (SEM), blog marketing (Lizus has tried to www.lizus.com on the way through the blog marketing, has a certain effect. But the blog does not seem to be suitable for the sale of a large number of products, forum marketing, message this marketing, event marketing, network advertising marketing, free strategic marketing and so on. Usually the way of enterprise network marketing is not limited to one, and it always comes together in many ways. One of the search engine marketing, a variety of marketing methods combined with the use of the way more popular.

How to use SEO to realize SEM, help enterprise Network Marketing

Regardless of the type of Internet marketing you use, high quality content is always the first condition. Therefore, in the beginning of network marketing, first of all to ensure that their content quality clearance, and then began to do search engine marketing early analysis work.

The first step is to choose good keywords. SEM or SEO from the means of implementation, is based on the key words. Good keywords can play a real marketing role. The choice of key words must first consider the marketing object, that is, the use of the target customer groups. From this aspect to list a series of keywords, and then through a variety of surveys to compare the synthesis, you can get a better list of keywords.

The second step, after getting the initial keyword, the corresponding keywords of the Serps ranked some of the site to do some analysis records, and then can be initially identified as a competitive site list.

Third, targeted analysis of the investigation and tracking of the various types of competitive sites, and the corresponding keywords of the various optimization and distribution, according to these conditions to formulate appropriate coping strategies.

The fourth step, the concrete implementation.

The fifth step, regularly to the site to do some records, and compared with competitive sites.

Step sixth, revise, and loop to execute.

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