How to win back your users before users lose

Ah, at that moment you finally see that your content and community are appealing to users. The traffic is soaring because of your proper layout, and people are sharing and commenting because you have the value-added services your audience has been looking for; people are clicking and registering because of your call to action. Unprecedented user interaction!

It feels great!

But then something terrible happened. The number of visits began to decrease, comments began to diminish, social sharing became scarce, and the use of products began to decrease. Oh, crap!

You may not have implemented preventative measures, such as setting up a mailing list at the outset or laying a solid foundation for SEO strategies. Or you're focused on immediate, but not long-term, content strategies. is actually related to both.

Don't worry, there are ways to win back the user. Here are five ways.

First, let your automation marketing information more creative

Automated marketing platform allows you to identify and segment users based on their behavior. Divide the portion of users who have not logged in or visited your site for a period of time. While "for a while" is subjective, I recommend that you target users who have not yet interacted with your brand for one months or more. Any less than one months may mean they have a vacation or a busy week.

After segmenting this part of the user, design an application message or email to let them know they are out of the room and get their attention.

I really like the way WW's casual push messages.

In mention, we are sending a gentle reminder via email.

Second, try new channel layout

It's great when you find that a channel layout combination can effectively deliver your content to the person you need. However, you should not limit yourself. You should always look for new ways to layout.

You may have succeeded in building a loyal audience in the social network you've been using, but you never know when your boss pulls the plug, or someone sends a spam message to everyone in the community to destroy it, and walks away with members of your community.

Discover new social networks through media monitoring tools. Monitor the keywords that are relevant to your brand and identify where people are talking to. You may find some new forums, social networks, specific labels, and even comments on blogs that you should be there.

We found people talking about community listening in a SMM chat room.

Iii. detection behavior and communication patterns between media monitoring

Use media monitoring tools to track your brand name and any changes to it, as well as monitor your competitors.

Use smart tools to determine how people talk about you online. Maybe you don't know that people have a bad experience, maybe there is a bug you don't know, maybe a competitor is getting more and more attracted to everyone's attention.

After you have identified the problems at hand, find the people who have these problems and correct them. If there is a stock issue, a public statement is issued. Also consider giving discounts or free months to any user who has caused a lot of inconvenience due to these problems.

For those who are not bothered but who no longer care about you, you take the initiative to contact them and ask them in a friendly way about what they are doing and what you can do to get them to reuse your product. Consider using your personal account to do this rather than branding yourself so that they know that they are talking to someone who is more likely to respond.

Iv. organizing an online or offline event

One of the most likely reasons for the audience to leave is that they forget how good your product is. Organize an online or offline activity to better understand your audience and their needs and interests.

If you want to host an online event, you have two different focus options:

1. Educate your audience in your product or service. If your product has many features, your audience is likely to leave because they are at a loss. Provides a set of demos that simplify your product. Make sure that the demo is simple, clear, and that the key point is to tell them how long the communication is in the information.

2. Educate your audience on a related topic. If this is what you want your audience to discuss across your products and services, try hosting a Twitter chat, seminar or AMA. Invite expert guests to discuss topics that interest your audience. You can view the "guide to hosting or joining a Twitter chat" under buffer.

There is really no better choice than the value of offline activity. It's a personal and honest feedback that puts your brand on the table and gets to know your community at your own level. Activities need not be too big or too extravagant.

This is a very effective way to get people together and to show that you care about them. But remember a product that cannot be promoted once.

V. Creating surprises

Do you have some of the high-value users or audiences that are slipping away that may be your potential brand ambassador? Do more and surprise them with gifts. You can send them T-shirt or stickers via email, or send a one-month free service via e-mail.

Vi. Make yourself successful

It is useful to know how to win back your audience, because you never know what will happen to you. However, you should also take positive measures to prevent users from losing out in any situation. Ensure that you have an effective and useful new employee training process and identify your values in the training. These two small steps need a long way to go.

I'll give it to you. How do you interact and interact with your audience?