How to write the soft paper of network Marketing

In the process of network marketing can not be a soft writing, but the network marketing soft text should be how to write it?

First of all, we look at the role of soft text is what, soft text is a stealth advertising, in the writing of Soft Wen, should be around the product to write, such as the Beijing Beihai Hospital advertising software, will be around the provision of services, and even around the Web site: http://www.bh01.com to do some articles. Through writing soft text This less input, attract the eyeball of the latent consumer, enhance the sales force of the product, improve the reputation of the product, under the influence of the soft Wen, reach the strategic tactical purpose of the product, guide the purchase of the consumer group.

In the marketing of soft advertising should use the following points to do:

First of all, it is necessary to study the data in detail, at the same time to understand the relevant content (such as industry intelligence, industry information, etc.), it is best to their own product characteristics, functions, target consumer groups, as well as the commitment to consumers? can not guarantee that this is related to product sales, the consumer assured or not, Commitment is to give consumers the tonic.

According to the product and industry understanding, the establishment of core creativity, the core of creativity must be single, like a sword, to be original, to be able to impress the target consumers. Why not? Because of the various kinds of advertising has made the target consumers annoying, you such a soft copy has no petitions effect, it depends on your core creativity. Otherwise, the consumers who are indifferent to advertising soft text are really indifferent.

The core idea is that you write the central ideas of the soft text, after the central point is established, you should use the title to "loudly" greet the target consumer. The title is the most important part of most print ads, which is the key to the reader's decision to read the text. The role of the title is self-evident, it is to be in the shortest possible time to arouse the reader's attention, to convey the consumer has to accept the important information. Ancient Chinese to the article has a wonderful analogy: chicken head, stomach, leopard tail. In the advertisement soft article, I thought the Phoenix head is the title, must be noticeable.

There is a good title, this soft text advertising is half the success, like Peacock, the text to slowly unfold. So, what do you want to talk about? The text is the complete packaging and depth of product information, or the product-related events to guide, make it useful, effective, reasonable and correct information. Write the text, avoid using uncommon words (if you really want to use, it is best to note the pinyin, easy to read, this is another kind of concern for the reader), many questions, exclamation, language to be short, avoid long and dreary, to have rhyme, read the catchy.

In the text to close the relationship with the target consumers, to find the focus, and in-depth analysis of the focus, through the text to enable potential consumers to move, so that potential consumers open their wallets, obediently send money to your pockets. This is the focus of the soft text, but also the difficulty of soft paper.

What is a good network marketing soft wen? In fact, the real good advertising soft text is not necessarily so written, as long as consumers are willing to see soft wen is good soft wen, as long as consumers do not want to throw, want to collect the soft wen is a good soft wen, as long as consumers will go to buy products soft wen is a good soft. Therefore, in writing the soft text, the early research work is very important.