Huang: Network Marketing strategy Skills (iii) Find your target market

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In the early stage of E-commerce development, understand when the industry is the Reds, his flow theory is also praised by everyone. Once, the flow for the king became all webmaster's mantra, seemingly anxious site just set up, every day tens of thousands of IP to visit. However, in the "travel of China to change my fate of the dialogue record" understand has changed their view, that as long as the precise flow is the king. This is the focus of this article.

Mass tune

When you start the market, one of the questions you have to ask yourself is: "Who are the people who are willing to buy my product?" (The wrong answer must be "everyone"), you have to narrow down the scope, such as the client's gender is mainly male or female? How about the age level? How about salary income?

When you lock up your target group, all you have to do is to provide a practical solution that will attract their approval and reach a deal, the small and medium enterprises must choose this strategy, the masses tune, not enough financial and material resources, there is no way to meet all the customers, This is why China so far has only one Sina, one Taobao reason.

Subdivision in subdivision

1, you are a doctor, your positioning should not be a physician, but: attending the elderly heart thrombosis in Beijing Dongcheng District physician.

2, you are a computer salesman, your positioning should not be a computer salesman, but: specialized sales of more than 8000 yuan in the fashion of Apple Computer salesman.

3, you are a person consultant, your positioning should not be a person consultant, but: the best English oral skills in the recruitment of consultants.

4, you are a soft master, your positioning should not be a soft master, but: specifically to write about Taobao Community Soft marketing master.

5, you are a pet trainer, your positioning should not be a pet trainer, but: specifically teach the dog how to know how to stand up training master.

And so on, you only have to subdivide your market segments to find your most suitable audience.

Plant your three-acre

Don't be jealous of how much money people make insiders, in the field you do not know, you can not compete in any way more than others, only in your own subdivision of the site you are the real boss, in a small market success is far more than in the big market success comes easier, less cost, more effective. Blue Ocean is always the best market.

Well, this article believes that readers can understand how to find their own target market. For more online marketing strategy tips, visit http://www.hcsem.com/. Our next chapter explores the question of "Huang: Network marketing strategy Skills (iv) How much is your customer worth?", please continue to pay attention to.