Huawei tries to promote mobile publishing management platform

South News reporter Wu Yao in the era of electronic reading, traditional media will go?　　Yesterday, Huawei Technology Co., Ltd. new business operations director Lu Gucheng in the "electronic media and electronic publishing thinking" lectures, from the perspective of new media technology to analyze the prospects of the development of electronic reading. In recent years, electronic reading instead of paper reading shows an accelerating trend. 2010 U.S. newspaper advertising revenue of 25.8 billion U.S. dollars, the lowest in 25 years, the 16 consecutive quarterly decline. In January 2011, total E-book sales rose 115.8% from a year earlier.　　Lu Gucheng that the trend of Chinese traditional media electronics will lag behind the United States for several years, but the trend of electronic can not be ignored. Can traditional media in the electronic age maintain its core value? Lu Gucheng that the new media developed in the traditional media represents the authority, the Sound of justice and the ability to build credibility. At the same time, it helps the readers to filter and assemble the valuable information that the readers need from the mass information.　　From the point of view of advertising, the new media also brings unique value, such as the rapid spread of the audience to increase the number of ads, technical support for more accurate advertising, advertisers can also effectively in-depth analysis of audience behavior. Lu Gucheng that the current block in the electronic media and the publishing industry is still a lot of "roadblocks", the biggest problem is piracy. Digital publishing is still in the stage of input than output, few profitable enterprises.　　Through 335 media report statistics, paid browsing accounted for only 4%, electronic media profit model is relatively single, mainly rely on advertising revenue. Huawei is now trying to solve these problems by promoting a mobile publishing management platform. Unlike traditional media content production and sales, the mobile publishing platform covers content analysis, content audit, publication proofreading, content release, user ordering, copyright protection, writer interaction, reading notes, bookmark management, Mobile Rent book, personal publishing and so on. For example, in the area of copyright protection, reading content will be designed to be replicable and to strictly protect reading rights.