Humanistic experience is more important than Olympic business marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The London Olympics is the world's most focused 2012, with the focus of global attention on London. Many businesses seize this 4-year rare opportunity to meet, all the use of a good push. No matter what way, businesses are willing to display their own brand in the eyes of the Olympic Games audience, improve visibility, gain brand benefits. However, the use of the Olympic Games ruthless rape of the audience will be the love of consumers?

The Olympic Games can not be separated from commerce, because the Olympic Games need a lot of money. But is the Olympics too reliant on commerce to make the Games a sporting event for businesses? At the London Olympic news conference, many brand signs appear in front of the camera, completely overturning the original intention of the Olympic Games. There are reports that London's citizens hate the excessive commercialization of the games, and even some citizens have protested-smeared with dyes on their bodies, protesting the Olympic Games working with a chemical manufacturer that has polluted the environment.

The Olympic Games is not only a sport competition, but also a network of "Olympic Games". Major media companies have been promoting the Olympics in a variety of ways. For example, Tencent to simple reading for its vast numbers of netizens to provide accurate reports. Foreign Twitter also invited Olympic stars to be a guest, publishing their moods and the excitement of the Olympics.

However, the humanization we talked about today is embodied in this online Olympic Games. Let's analyze what is called Olympic service and what is called Olympic harassment. We like the model, to provide you with Olympic information, which is called the Olympic service. And we do not like the model, forcing us to understand the Olympic information, discuss the Olympic topic, which is called the Olympic harassment.

Now many webmasters are providing information for members, the use of Olympic Games for users, but how many webmaster know that they are harassing users?

Weibo is a new SNS model in recent years, as the domestic microblogging giant-Sina Weibo, but the use of kidnapping-style topic, seriously affected the user experience, many users dissatisfied, this shows that Sina's 37211.html "> Olympic marketing is a failure."

Let's take a look at a micro-blog screenshot of a micro-broad:

This kidnapping-style topic, the two core features of the Client pop-up window makes microblogging users feel very dissatisfied.

What do you mean by humanization?

Careful webmaster can find, in recent Baidu search about the Olympic harvest, the back of Baidu will become China refueling. And the United Nations Children's Fund, millions of dollars for the poor areas of love. Such a move, how will not let netizens praise it? Such a humane measure also to promote the image of Baidu.

The Olympic Games, not simply the arena, is also a symbol of world peace, but also a platform for commercial marketing. However, excessive commercialization, the product of the merchant will be very little effect, also make the Olympic Games lose credibility.

This article from China Chemical Talent Network http://www.hgrencai.com SULIANGCAI First, reprint please specify the source! Thank you for your cooperation!