I haven't read these 10 books, don't tell me you know marketing.

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Moves are bounded, thinking without boundaries! Many people like others to teach him how to do marketing, but the actual learning to promote the moves, may not be used for a period of time, so you are busy everywhere looking for a more innovative style. This is a vicious circle, let you lose the ability of self-improvement, so that you will only promote do not understand marketing, so that you can not come up with effective marketing methods, so you need to learn marketing thinking. If the promotion compared to the move, that marketing is the internal strength. We see martial arts novels know that when you deep internal strength, even with ordinary moves can be a trick to win. So as long as the real understanding of marketing, forming a set of marketing thinking, so even if you use the most common methods can produce a strong marketing effect.

Marketing is a system of engineering, need you will think, will write, will say, will plan, will analyze, so this time I recommend 10 very interesting books, I hope that these 10 books can help you improve the comprehensive marketing ability.

"Story Marketing"

The book is written by Mr. Li Guangdou, who tells the story's value to marketing and lets you know how to advertise your business or product in the form of a story. Stories are people's favorite way to receive information, good stories can get the spread of the excess level, and the story will not fade over time, on the contrary will let the company brand long-term implanted in the minds of consumers, and form a sense.

For example, Zhang hit the fridge, let everyone know that Haier is the most demand for product quality, Haier only provide high-quality products of the consciousness will be implanted into the minds of consumers. I particularly like the diamond story, a story that makes the diamond a modern marriage standard product, indeed the fork. There are many examples and story writing skills, if you want to do marketing, this is a very good book.

"Selling Wheels"

At first look at this book, I am a bit entangled in the truth of the background of the story, so I suggest that you look at this book, do not take the historical perspective to look. Selling wheels is a way to write the marketing and operation of a product at different times in a fairytale fable. Let you know the enterprise's product management to a certain period of time should use that strategy, product function should do how to adjust, and enterprise development to every period of time you need what kind of talent to help you expand business, There are detailed explanations, quite suitable for marketing executives, operations managers and the boss to read.

"Shi Yuzhu" Readme: My marketing Experience

Shi Yuzhu in the marketing industry and the business sector are very bull, the most valuable place in his readme is about his bankruptcy and how to control the enterprise risk part. Usually entrepreneurial success stories are basically not many places to learn value, but the failure of the case can always let us know how to avoid more mistakes, so we may in the case of the Shi Yuzhu bankruptcy learned how to evade the risk of methods and skills. In marketing, this book more about television and newspapers and other traditional media to put skills, is not exposed to large media experience of the rookie to make up a lesson.

"Brand Brainwashing: World famous brands do not talk about marketing secrets"

If you are now brand marketing to the enterprise, this book must not be missed. This book will tell you how the brand is implanted into the subconscious of consumers and become the preferred brand of customers. The author of the pedestrian in the angle of ridicule other people's brand marketing operations to tell you the dark side of a number of brands, let you know how they implicitly frighten you, so that you do not buy their products will cause loss, and even abandoned by society. When you know how consumers start to dislike brands, you will know how to do brand marketing.

"Tearing down the walls of thought"

The author is a former lecturer in New Oriental, president of the new elite, this book does change my view of the house, life, work and so on, it will help you in another way of thinking to see the world. If you are not satisfied with your current life, are dissatisfied with your work, or are confused about your life and work, I suggest you take a look at this book. Some friends will say what this book has to do with marketing? There is no relationship, or the book's Help to You is subconscious, not immediate.

"Don't tell me You know ppt."

I knew the author before I knew the book. Once I see Zhang Shaogang TV Recruitment program "Not You Mo" know Lizhi, the most profound impression is that she said the annual salary of less than 1 million, domineering ah, at that time also attracted a lot of boss's crazy Rob, we can search the internet for her show video look! Lizhi is also responsible for "Jobs biography" in China, the promotion of the Commissioner, if you think she put "jobs biography" to promote a bestseller is by the celebrity, then she put her book into a bestseller, that is true skill.

Lizhi wrote "Don't Tell me You know ppt" title is really very cow, can first time let the reader feel content should have new things, there are new material, so the title of this article is to use her title to adapt, haha! This book is not a PPT primer or PPT technology book, it is a PPT marketing book, The content is mainly to teach you how to make PowerPoint marketing results, how to attract the target group, teach you how to make a bright ppt. Because the content page of PPT is mainly used for auxiliary speech, it is impossible to fill the text, this time you will need to use concise words and Han to highlight the content of the speech, if you can skillfully use such a way to display information, to enhance your marketing planning ability and production activities, such as the ability to plan a lot of help.

The complete Handbook of Copy Creation (3rd edition)

The book begins with a large number of top executives who are dissatisfied with the effects of the current mass of advertising, feel that a lot of advertising companies or advertisers are playing the creative, playing art, the customer's advertising into their own display stage, no consideration of whether advertising can bring benefits to enterprises, so this book focuses on how to do the most effective advertising copy, How to choose the best advertising form for the enterprise. There are a lot of writing ad copy method is really worth our learning, if you think "story marketing" biased concept, this book is biased technology and skills of writing marketing books.

Social Psychology (8th edition)

Do not understand the psychology of marketing, equal to the sea does not know love, will be good to screw up. Psychology is not about letting you know what the other person is thinking, but about the social needs and the sensitive needs triggers by the public behavior, because you ask the user directly that they may not be able to say exactly what they want. Learning psychology can help you to better analyze users and provide users with more accurate content, products and services. This book I also gave a lot of colleagues and friends.

Again》

This book so far, inside the management team style and business thinking are very advanced, such as meeting toxic, plan that is blind guess, recruitment pen, the estimated is rubbish, the decision should be small not big, the sooner the better is poison, 5 o'clock in the afternoon on time to work and so on. The author's views have been criticized by Wall Street, that these are idealistic, not in line with business thinking, will not bring practical benefits to enterprises, but the authors have put them into their own company, and practice successful, but also won a lot of prizes.

"Again" is Liu Zijun read the most interesting book, the contents of the book is the author blog inside the article, the content is very short but very lean. Listening to a friend introducing the author's company team from different countries, note that they are in their country's city office, they will only go to the United States or other places one or two times a year, usually through the network to Office, as long as the completion of the work content, team members do what they want to do, really is the Soho clan. They in order to manage the project themselves also developed a call Basecamp project management software, this software has a lot of the world's top 500 companies are in use, the first two years our company is also used Basecamp to manage the project, I will have an article detailing Basecamp, please pay attention to.

Back to this book, there are many team management concept can be selected into the team, the most important is to help your team achieve more efficient management, especially to do marketing, team efficiency is the key, so it is worth to see.

How far from 0 to 1: The wealth Legend of the Jews

This is a story about the creative business thinking of the Jewish people, the first small story, "Take a message to heaven" absolutely impressed you, showing the Jews even when the oil lights dry, they can play their business wisdom to create wealth. When you do a marketing plan feel no clue, may as well take out the book to see, or will help you.

If you have a good book to recommend, you are welcome to Exchange messages on this page. Micro-Credit Number: liuzijuncom or in micro-letter search Liu Zijun, or on Sina Weibo on the @ Liu Zijun Weibo.