Improve email marketing ROI, email test to double insurance

Silicon Valley Web March 14, "No investigation will have no say" as the mail owner, if you do not test the mail, it may not be a successful mail marketing campaign. At present, many people do not understand the message test, some of the mail owners have never done the mail test. In fact, the mail test and http://www.aliyun.com/zixun/aggregation/8934.html "> Market research is the same, through testing to investigate the e-mail check open and click Behavior Analysis, by understanding the needs of consumers, The results of the test are adjusted accordingly to improve the conversion rate of mail marketing.
Below Focussend marketing consultant Rebecca for you to do a good job of email marketing test methods.
Develop a reasonable test plan
Before you do the test, you should understand what you want to prove through this test and what you want to achieve. For example, to get the new mail content design and planning to gain than the original standard to improve the opening rate of 50% and click-through. When you know what you want to achieve, you are more likely to do design testing. In fact, testing is not a simple thing, comprehensive test planning will be the key to successful mail marketing.
Second, the single variable/important content testing
You may have a lot of goals when setting goals, but it's best to test one thing at a time, for example, if you want to sell a product, maybe you will test the product's pictures, quotes, websites, target groups, etc. But the more you test, the more ideas you may have, so you should test it with important content or test the most useful results for your customers. The less content you test, the easier it will be to achieve your goals.
Iii. Creating test groups
This seems like a simple thing to look at, but the part that looks simple is not really easy, because it's also very important. First of all, we test the group of people can represent all customers, because you have to according to their response to determine the response of others to the message, so for the test group should be categorized. Of course, if you want to do some simple testing, in fact, A/b split test method can be achieved.
Iv. Analysis of test results
If a test shows that a long title will perform better, but this is not unexpected long is the best, if the test results are Monday the best effect, but the next time the test will also do the effect is not the best Monday. Many tests do not necessarily produce meaningful results. Because the test is a random statistical error, you need to carefully analyze the results of the test, if necessary, you can test again or several times.