Improve the display of search engine marketing and click Rate

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Search engine Marketing In fact, everyone is not unfamiliar, a lot of people are engaged in this thing every day, and the most commonly used and the effect is more good is search engine optimization and search engine bidding two ways, as to how many specific ways can be understood through the network. When it comes to two common ways, increase the amount of display and click-through in both ways.

Search engine bidding, said this thing many network marketing person affirmation tooth itch, the cost is too high, and is not long, spends money to have, do not spend money to have no, let a person have a kind of whoever feeling. But then again, the bidding is still a lot of people do, and some also have to do, since it is so, then do not complain, but find ways to improve efficiency, let it make more money for you. First of all, to make more money, it will be a deal, the deal will be someone to consult, someone to consult someone must enter your site, access to the site has to have in the search engine display volume. From this can be seen, show volume and click-through is the basis for making money, only the foundation to make a firm, big, behind to make more money. Here is the firm is actually to increase the click Rate, is to increase the amount of display.

Said so much, the following specifically said how to improve the display of the auction, improve the display volume first to expand the face, and then have the opportunity to show, that specific for the bidding, how to do? Widening the main point is to add keywords, more keywords, the opportunity to show more natural, but here to pay attention to the key words to choose the relevant keywords , can not blindly select keywords, so although the display of increased, but a lot of money is a waste. The face is widened, but the bidding display is at most 20 positions, and the competition is certainly more than that, if you rank 20, then certainly did not show the opportunity. This needs to improve the quality and price of keywords to improve the presentation rankings, so that they have the opportunity to show. To do these two points, the amount of display is basically not a problem.

Then how to increase the click rate, this will be from the bidding display title and description to start, only the title and description attractive, will go to click and then enter your site. You can learn the relevant content on the network, here say a few important points, the title is logo logo and the final optimization logo, at a glance, there will be very eye-catching two, the increase of the attraction of users, and then the title text, this knowledge is very large, you can refer to some of the network methods and experience. The description of the auction is also very important, in fact, there are many online experience, but the small crane that the main or write their own personality and special place. Some people will be very exaggerated, which will bring trouble to the consultation and deal with the later, the proposed auction description is appropriate exaggeration.

Search engine optimization, search engine optimization has always been considered a lower cost method. In fact, the method of improving the display volume is similar to the bidding, first, to increase the optimization of the key words. The 2nd is slightly different, the natural ranking home only 10 positions, in fact, the second page is basically nothing to show the opportunity, so it is also a lot of seoer for breaking head, into the first ten reasons. As for how the top 10, online methods are many, basically are written rotten, here is not tired.

Search engine optimization Mainly say click Rate, in fact, the number of clicks has been a site optimization ranking factor. And one of the pitfalls is that in the first place the number of clicks is the highest, in fact, personally think otherwise, the second or third, if the first screen or the second screen display, and the title and description is very attractive, often click on the volume is higher than the first, slowly will be ranked ahead. The above two graphs are taking www.dingchi.org as an example snapshot, certainly many people would like to click the first one, because the first picture's description is fluent, looks comfortable, the expression meaning is clear. So for search engine optimization, location is important, but also pay attention to the title and description. This can actually learn the method and experience of bidding. Can not be ranked for ranking, so although there are rankings, the usefulness is not very big. At the same time also pay more attention to the dynamic search engine, some can provide display information eye-catching things, to be added in time, and let the search engine updated. The description of the website, many people think do not write, for the rank is useless, this word has right also is wrong, right is indeed to rank useless, the wrong is not to write, small crane thought, want to write, although to rank useless, but to click still useful. Many did not write the description of the site snapshots, the description of the content is a mess, is not fluent, this way there will be a lot of people click, should not be a lot. If you write a good description, then at least fluent, and then you add a little bit of modification, the attraction must be greatly increased.

Many people disdain to study the bidding, in fact, many of the ideas and methods of bidding, the same can be used to optimize, actually every way has its own good things, only the use of these good things flexibly, search engine marketing and the increase in the number of clicks is not a problem.

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