Improving article: The design standard analysis of Enterprise marketing website (ii.)

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Yesterday, my article "Enterprise Marketing Web site design Standards Analysis (a)" tells the marketing-oriented web site standards, due to length. So, the next thing to say about marketing-oriented web sites more important standards, these standards are mainly from the details. As the saying goes "details determine success or failure", to win must do well in the following points:

11th, the Advertisement Bomb window control

Often the Internet people should have this feeling, when you open a website, suddenly bounced out a lot of window, and you are more close, people feel particularly tired. Including the enterprise station will also appear the same problem, open the website above all are online messages, online QQ, instant dialog box, sharing window and so on.

Encounter such a site, the user's first feeling is annoying, the second feeling is not professional, the third feeling is to turn off the site. Because users have their own choices, they don't want to be forced to accept a thing. Therefore, the marketing-oriented website advantage is to guide users to accept and active consultation, so that users in a happy mood to accept your suggestions.

12th, optimize the content of the website loading

General training of the Web site, is a thematic form of the page presented to the reader. Because, the topic Type page picture is bigger, the quantity is many, easy to cause the load time picture not to show, or the loading speed is especially slow. This directly affects the user's browsing habits, resulting in the site's bounce rate gradually increased.

In fact, such a site as long as we have a little optimization, can make the site conversion rate has been significantly improved. We can cut the big picture into a small map, you can improve the configuration of the server, you can put the main load of the page placed in the top position, but also the use of external calls to improve the speed and quality of the site's load.

13th, visual color Matching

Traditional corporate websites, often in the plate and color are relatively fixed, such as machinery industry, wood industry, chemical industry and so on, they pay attention to the formal, do not want to have too many sites above useless things, but also do not want the site has too many other colors.

However, with the continuous development of the website construction industry, the user's appreciation level also gradually improved, the page needs to have different colors to form a contrast. Contrast between different colors can make a rigid page into a lively page, can also improve the visual impact of the site. Therefore, the website needs to decorate, the content needs to beautify, the picture needs the full screen, the picture needs to handle clearly and so on, presents to the user with the better effect.

14th, eye-catching advertising language

What is the purpose of the website propaganda? I think the biggest goal is to let users remember that they can impress the user so that your site can have more users. If your site is lifeless, and the user has no desire to see the site, then this is a failed site.

How to attract users? The most effective way to do this is to write a classic slogan, such as "good air-conditioning, Gree made", "This year's feast is not gifts, gifts only to receive the brain platinum, such as advertising language, corporate website is the same, can let their products let users fast memory, need enterprises to come up with better advertising language, type in the most professional, The most powerful, the biggest brand and so on, as long as can let the user remember is a good website.

15th, avoid distracting users

Some sites have such content, that is, after opening the site often automatically play video, and some of the site host, opened on the introduction of relevant content. To understand the user may be directly turned off, for users who do not understand will be very annoying, the end result is to shut down the site.

Therefore, do site time must reduce all kinds of unnecessary interference, not only bring a lower bounce rate, usually will greatly improve your conversion rate.

16th, fill in the site search

Site search function is to enable users to quickly find the content they want, which is used in the corporate web site is also more, there are many corporate websites, products are very many, and model classification is also more, which brings trouble to users. Therefore, if we fill in the site search, more effective to improve the user's browsing rate, improve the user's single speed.

17th, open External links in a new window

I think that I don't need to say that everyone will be deeply touched. When we enter a Web page, click on a link to the page, another page is open in the original page, and the content that they have just seen is not, even if the return still need to start browsing again, this is a very bad experience.

After the site is done, you can set the page to open under the new tab. When the user also wants to browse the original page, click the original page directly, no longer through the return key to browse. This has also greatly reduced the site's bounce rate, allowing users to more smoothly browse their own website.

18th, provide 404 pages of humor

404 pages on the site on the number of times is not much also a lot, because he is in the site or links can not open when the page appears. Some people think he is just a dead link in the form of nothing to be concerned about, and there is no need to spend more time to do a 404 page, I can say for sure, this idea is very wrong.

Based on all these years of experience, found a rule: when I open a page, this page is the form of dead links, in general I will directly shut down the site, no longer continue browsing the site; However, when I open the same page, the bouncing out of the dialog box is a lovely 404 page, There is also a return home page to continue browsing the word, in many cases I will return to the home page to continue browsing, the result I will not say anything!

19th, the content as easy as possible to understand

We do the site for the crowd is not the same, part of the experienced professionals, a department is nothing to understand the small white. How can we adapt to the majority of the group, the best way is the website content spoken language, as far as possible to make people feel easy to understand, not only professionals can read, not professionals can understand. This is more beneficial to the affinity of your site, so that more users like you, and ultimately fall in love with your site.

20th, the long article edit

Readers read the article time, will encounter a thousands of-word article, and the article does not have any pictures or sections, throughout the text. I would like to ask: "Do you like this article?", 95% of people will answer not like, because it makes people read very tired, tend to look at the dazzle, and eventually closed such articles.

I want to be the editor of the people should be more understanding, a good article not only to write good, but also to edit the good. Here said the editing, including segmentation, the application of small headings, graphics and text combination, plus some quotations and so on, can let the reader feel your intentions, rather than feel your perfunctory. The specific editing method may refer to the article which the stationmaster publishes, or some from the media personnel writes the article, diligently enhances own editing ability.

Perhaps the article is relatively long, I also very feel very carefully read the article Reader, if you have a good idea of marketing site, you can leave a message to interact with me, you can also pay attention to my micro-letter (Iyanju) to interact, I hope you can make better suggestions, but also hope to make friends with the world to know, collision more inspiration and sparks.

Article author: Liu Golden Pigeon micro-Letter Interaction: Iyanju article, please specify: Http://blog.sina.com.cn/dzsem