In-depth analysis of EMD mail marketing must pay attention to the details

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1, the title, this is I think the most important, it is worth spending the most time to study, a good title is equal to the success of half, if you can not grasp the title of the customer's attention, let him point in, then the mail activity planning is also a waste of good!

2, to have their own "arsenal" is usually subscribed to other websites mail, or on other sites to see good promotions, ads, copywriting, titles are preserved, when you have a "arsenal" have enough ammunition, then you do marketing when you open your "Arsenal" marketing will become more comfortable. It is recommended that you subscribe to some of your competitors or the same industry leading companies, learn how others do. It is highly recommended that you can subscribe to the EDM service.

3, test, yes, you have to test that even a marketing guru can not 100% guarantee that their title and marketing campaign is best, so before making a mass delivery, you have to carry out a small ab test, find the best title, and then send it on a large scale, notably, You can only test one content at a time.

4, to have a high quality customer list (mailing list) such as our own customer mailing list, and the purchase of the mailing list quality is certainly not the same, so the content of the hair is certainly not the same, even if our own customer mailing list, also divided into high-quality and low quality, but at present our list is not enough, first do not worry to divide very fine , next we will implement the customer classification through the technology.

5. Non-integer principles such as: XXX 7 methods) This is a psychological trick, if you use integers such as 10 methods, you can make others feel that there are many kinds of, if the use of 7 methods, then others will feel only 7, in marketing activities, will analogy, ingenious.

6, only to a person to write, imagine when you receive a message is a mass SMS, how do you feel? So, even if you are writing to all clients, but in tone, let the customer feel just to say to him alone. So don't say you, you say "you".

7, the font, this seemingly unimportant, by a lot of people ignore the details, in fact, is also very important, the Masters have summed up and tested the experience, we directly use the good.

8, guarantee, must give the customer the strong assurance, eliminates the customer the concern, this is all business should do the responsibility and Yiwu, is also a posture, we have combed our 0 risk commitment, must in each marketing activity informs the customer our pledge and the guarantee.

9, each activity must give reason, if you walk in the street, suddenly come up a person, said to give you a gift for free, you will not feel very strange? We do the same promotion, you can not suddenly say to the customer a benefit, each marketing must have a reason, a theme, such as our previous several times, Say in order to celebrate the fans breakthrough 20000, so give you 10 points, in order to celebrate Halloween, so there are any new products, seasonal sold, how, in short, to give a reason.

10. Each time there is only one purpose, humanity is born with a defensive side, therefore, each marketing campaign to the simpler, so that customers pay less, the greater the chance of success, such as why not let customers register, send an e-mail or planning a marketing campaign, just let customers do one thing, you do not let customers do this, To do that again, and when he feels complicated, he simply chooses not to do anything.

11, to create scarcity and urgency, any one activity, have to set a deadline, human nature like to delay, and fear of losing opportunities, so be sure to set a time limit, or the number of manufacturing scarce, such as our Halloween products, you can be said to be limited edition, we are indeed limited edition, the production of this batch will not be. Godday is a foreign selling server, they will send coupons all year round, but each coupon set 7 days, and then after 7 days he sent you, why he did not send a full year use it? That's the secret.