In-depth analysis of friend Circle Marketing should pay attention to what problems

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With the popularity of smartphones, the coverage of micro-credit is getting higher, which lays the foundation of micro-credit marketing. Relying on the circle of friends, and precise goals, micro-letters can implement precision marketing. Micro-trust Friends Circle, is the first battlefield of marketing. But at present, the friend Circle marketing is not sound, many people have a misunderstanding of the circle of friends, simply think that improve the exposure rate, you can do a good job in the circle of friends marketing, in fact, full screen ads do not help improve marketing quality. And once the control of the number and quality of advertising sent, then it is likely to be someone else pull black, once come to this step, then all marketing behavior is completely unnecessary. So say back in a lot of people aiming at the marketing of friends today, we should pay attention to what problems, how really good friend circle marketing?

First, the more ads ≠ the more sales. Equating advertising volume and exposure to marketing quality is a deep-rooted misconception. Whether it is micro-blogging, micro-letter, one of his basic functions is entertainment, sharing the United States, comment on interaction is the initial function of micro-letter, but also the main characteristics. Imagine, open the micro-trust friends Circle, advertising flying, how would you feel? Very disgusted with the wood there? The main role of advertising, just remind, let brand concept in the minds of the audience, he does not have the guidance to purchase, promote marketing functions, marketing involved in a lot of factors, product attributes, the core selling points, transmission channels, The purchase channel is to consider the question, is not the circle of friends can all solve.

Second, effectively promote micro-credit awareness. Friend Circle Marketing relies on micro-credit platform, access to high volume and click-through, is to promote product awareness of the important way. To be a friend of the marketing people, do not try to make efforts in the release of advertising, but should promote the popularity of micro-letters, fame, brand awareness of nature there is no problem. Do a transposition of thinking, blindly desperately to send ads, the audience will not think that his products no one? Is it urgent to deal with these things? Therefore, the establishment of a preliminary trust, do a good job of micro-letter account, promote micro-credit visibility, is a friend circle marketing convenient way.

Third, in familiar areas to make the characteristics and visibility. For the eager micro-credit marketers, this is very important, you must be familiar with the field, to promote their familiar products, only in this way, to the product selling points, characteristics, functions at their fingertips, in answer to the buyer's questions, will be confident, targeted. Do marketing, must be targeted, avoid beard eyebrows cluth, is the so-called cuts such as GE, in unfamiliar areas, using a virtual platform to do marketing, the risk undoubtedly make huge.

Four, increase the value of the marketing of Friends Circle. In many times, many people do friends circle marketing with a lot of blindness, they do not know what time, what needs to send content, who is the target customers, and so on. At any time, we can not be random and blindness, this is a micro-credit marketing account, not a private account.

Do micro-credit marketing, should be through the content to bring value to customers. Customers will have such a question, how to identify the authenticity of this product? Which seller is cheaper? What about the Post service? These are questions to think about. To do the micro-letter friend Circle Marketing, we should consider the establishment of a mature, perfect service chain, from brand awareness, concept understanding, to attribute introduction, each step for the sake of customers, to meet the core pursuit of users, these are the problems should be noted.

Five, the fan interaction perception is low, the push information reading rate is low. Micro-point to point back is the advantage of micro-letter, but also lack of micro-Bo fan interaction characteristics, reflected in the circle of friends, this flaw is more prominent. Another problem is that micro-platform push information reading rate is low. Therefore, in the circle of friends to do marketing, we have to work on the topic and keywords, you can use some of the words to earn people's eyes, or network body language, so often can arouse the audience's desire to read, so that the concept of products to form a preliminary understanding and awareness.

Micro-letter development is more and more mature, but also more and more perfect, so overall, friend Circle marketing prospects are relatively bright, but in the specific operation, we should be in-depth analysis of the current circle of friends in marketing problems, and put forward practical solutions, so that in the fierce competition in the market to stand out, Occupy a place in the circle of friends marketing. The above is only the latest film http://www.s2s3.com/webmaster own opinion, deficiencies, I implore you to correct me, thank you.