In marketers ' eyes, the value of social media is not just advertising

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Often, we think about social media in our minds: It's a brand new way for us, as marketers, to connect with consumers, build relationships, and participate in communities where users buy products. I said, this is what we think of the media, because the relationship between the formation of social media and give and take is very special, very strong, and very breakthrough. Through social media, we should think about narrowing the distance between our brand and the consumer.

But this is not our only view of social media. Now, each of us can not only embrace the media, and use it as a more authentic marketer, and can advertise it.

For advertising, I'm not just talking about buying ad space on a Facebook platform. I mean through the use of this media, tell people product information, prompting people to click, and then promote product sales.

Of course, you can't just advertise in social media. Someone will tell you that it's like walking into people's bedrooms and showing people your new product. You can't even get into the front door or know where the front door is. Or whether there is a front door. You can use social media for advertising campaigns, but you have to start taking important action.

There are a lot of websites that are starting to look for interesting things in analysis. Most likely, the first flow source is a search engine. But the unfolding chart is social networking Facebook, sometimes Twitter. You can use public analysis tools such as compete. For example, for wireless carriers and T, Facebook pushes 6% of its traffic. The company's web site has about 6.1 million users in one months, including 36.6万来 from Facebook. The first step is to advertise in social media to know how many of your company's Web site traffic comes from social networking sites. If you use analysis kits, you can easily get the data from most of the top-class reports. If you don't use the analysis package, learn to use a toolkit from now on.

Traffic standards are also important. Because you need to compare the results by standard. You can decide to increase the number of users visiting the site or increase the proportion of traffic from social networking sites. Each of these methods has its own advantages. Increasing traffic means you will get more users. Raising the source and increasing the proportion from social media may be an effective approach. You can also get more traffic from social media, and you don't pay directly to these social networks.

Once you make a decision about the traffic problem, you can develop a strategy to start achieving your goals. You need to point out that you have to use social media in a special way: push traffic into a transformation point. There are ways to use social media to build relationships and eventually achieve conversion results. Here's what you have to do: attract quality followers to join the pay media. It's not going to be the result of writing something back to Twitter, but no one's following. You can use this trick effectively on Facebook using the paid media. Make sure you are not limited to this method. You don't have to pay for the traffic you get by clicking. You can send traffic directly to the website. Provide opportunities to respond to your fans and tell their friends so that you are not only buying traffic, but buying power.

--Make the click Purchase part of the conversation. Businesses are effective at using social media to drive traffic. Some companies choose labels to provide services, and some offer preferential services on specific days. In either case, you have to think about social media content, and you have to plan, evaluate, and optimize.

--Make portable content search. We find that consumers are moving from search engines to social media to brand sites. This is because Facebook and Twitter have good relationships with Google, Bing and Yahoo to ensure that the relevant brand information appears in search results. This requires you to keep trying to adapt the SEO rules to all social media actions. No matter who pays for your Twitter feedback, you now need a directional keyword list.

As marketers, if we really want to support, we must have a complete social media assessment. It is not a bad thing to realize that we interact with consumers and that conversion rates can drive the value of the brand. When we feel fully adapted to social media, we can derive great value from it.

(Original: April 16, 2010; Compiling: Song XI)