In the era of technology marketing, as CMO are you behind the times?

A few years ago, IT managers were technical decision-makers, and marketers were able to decide on things like brochures, banners and logos. They think that professional things to the professional people to do, databases or large data platforms, such as the problem, should be understood by the people to grasp the data. But now the decision has been handed to the CMO. Accordingly, this also put forward new request to CMO, marketing automation, customer intelligence platform, social data these basic technology become CMO must master. (1) Marketing Automation: Marketing Automation is mainly to establish landing page, mail marketing, guide workflow and the case source scoring. One of the tools to make a significant impact on income is the scoring of the source of the case, which is an important tool to determine the sales leads. (2) Customer intelligence platform: After identifying the sales leads, the client intelligent platform uses complex data and predictive analysis of the data to determine the buyer's signal. Unlike traditional methods, new technical methods rely not only on information gathered by institutions, but also on information from the Web. (3) Social data: IBM expects social data to be more important than CRM data. Future social data will be a blowout, and companies can use it to better understand their customers and the market trends that have not been easily perceived before. The challenge of social data is that it is unstructured and it is difficult to draw deep insights from it. In general, CMO need to integrate these technologies into their application. Fortunately, there are tools like Google tag and tealium that can help marketers use these technologies.