Independent Brand: The Troika grows together

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Le Bee Network CEO Wang Licheng

News and science and technology June 5, le Bee Network CEO Wang Licheng recently received a report and science and technology interview. As the CEO of Lok Bee Network and Vice President of Oriental Fashion, Wang Licheng the architecture and strategy of Le Bee network. Wang Licheng said that the Lok Bee network since 2008 when the creation of the profit and loss balance, 2011 revenue reached 1 billion yuan, this year is expected to reach 20 to 3 billion yuan.

Independent Brand: The Troika grows together

According to Wang Licheng introduced, the current Oriental Popular group has a total of three platform business Plate, one is the media business, focusing on the television program as the center of the media, entertainment and fashion development, the second is founded in 2008, the Lok Bee Network, its third is the best brand-a new woman tailored to China's cosmetics brand. These three platforms are independent of each other and cooperate with each other, static good and Le Bee network can get media company programs and stars and other marketing resources support, and Lok Bee Network for static good product sales to provide e-commerce support.

Oriental Popular media business in the early days of the establishment of the Lok Bee Network, for the Lok Bee Network has accumulated a high profile. Now, the Lok Bee Network can also be the content of the TV column extension, sharing, interaction, and can provide product shopping guide content, form a complete system.

Its own brand is the important product component of the Lok Bee Network, and it is also an important pillar of the future development of the Oriental fashion. Wang Licheng has said bluntly, do electric dealers, only sell other people's things without their own brand, never make money. Therefore, the Lok Bee network from the beginning to adhere to do their own products and their own brand.

Static good brand is the strategic brand, profit core, is the core of the heart. At present, China's cosmetics industry 80% is foreign brands, local brands do a good job, but such a big country, several brands are certainly not enough. Wang predicted that the future local brand sales are expected to reach hundreds of billions of dollars, hoping to be able to pursue a new lifestyle of the national new women to provide some additional options.