Independent shop easy to set up a successful operation of the know-how

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Analysys International data show that 2006 domestic Consumer-to-consumer market total turnover of 25.835 billion yuan, this data in the first half of 2007 has reached 19.25 billion yuan, an increase of 73.4%, is expected to 2010, this number will reach 78.9 billion yuan. More importantly, CNNIC the 20th China Internet Development Statistics Report, the current 162 million netizens in the mainland, "online shopping" utilization rate is only 25.5%, there is a lot of room for growth.

Nowadays, the online e-commerce mode has become a market for businessmen and consumers, which has three characteristics, such as less investment, quicker effect and wider coverage area. Network Business Open Shop is also more and more popular, many netizens friends joined the ranks of online shop, with the proliferation of online shop, competition intensified, in addition to Taobao, Pat, such as "traditional" online shop platform, many friends gradually opened up entirely their own independent shop. In fact, do independent shop has a lot of benefits. There are a lot of shop shop for a long month income tens of thousands, do a relaxed Soho family.

Independent shop advantages to say a few simple, for example:

have their own independent shop, you can have their own independent domain name, have their own store label, have their own brand, the appearance of their own pages, their own payment interface, their own shopping cart. All these will reflect their own image and strength. Will not let customers think you are a personal or small shop, enhance customer trust in you. have their own independent shop, your database, your order information, your customer information, your commodity information are independent, do not need to put on the platform of others, you can ensure that all the information of their own shop is owned by their own, there is a greater initiative and freedom to adjust the online shop according to their own requirements.

have their own independent shop, you will promote your own domain name. Open a shop on the platform, your hard publicity is to bring your customers to this platform, the equivalent of your hard work for others, their efforts in exchange for the visibility of the platform. Can maximize their efforts to keep the results of their own independent shop. have their own independent shop, your customer is your own. In Taobao, ebay, Pat, and other platforms open shop, your customers are and your competitors share. Not careful, your hard-earned development of customers become your competitors. (This is also a lot of friends choose Independent Shop is an important reason.) )

If you are an enterprise, you need to open your own independent store. All of this will reflect your corporate image! You certainly don't want someone else to click on someone else's domain name to reach your business's online store? This is a corporate image of the problem, the larger the more companies pay attention to this. Independent shop is particularly important to the enterprise.

Open an independent shop, if you know a little bit of technology and server maintenance can use Ecshop software to build a, independent shop, if you do not understand the technology does not matter, now Ecshop's research and development company has opened a completely free of charge based on Ecshop software open the online open shop platform---sell network ( Maifou.net), this platform to the user is not only the free shop system, but also includes free domain name, free binding users of their own top-level domain name, unlimited free online shop server space, unlimited flow of free data bandwidth, free professional shop to build technical services, such as a series of free services. and registration of an independent shop, it takes less than 30 seconds to fill out personal information can be obtained. In the "Sell no net" open an independent shop, you can easily build their own brand, gather their own customer resources, experience the "to be self-employed when the boss" feeling.

have their own independent shop, then must take care, publicity is essential work. There are other aspects of the operation of the details, a good grasp of the reasonable use, will make your shop popularity and sales increase several times!

The following is a number of full-time shop store long summed up the management experience, a total of reference.

First of all, the sale of goods online, most of the time buyers can not see the kind, so need to take a clear picture of beautiful merchandise, but also have a detailed description of the goods, so as to buyers have greater appeal. If your shop in the product photos but clear, description is very simple, it is difficult to get buyers favor. Shop in the types of goods can be complete, updated quickly. Put the new goods to the net Jia obvious position, but not to increase the amount of disregard and quality. Do not because the business is not good and give up the goods, if the shop in the merchandise is always a few old faces, bring no other people fresh, buyers will look annoyed.

Second, the online shop to be gradual, the general opening the first 3 months of the shop is to adapt to open shop online and gather popularity, this time to learn a good seller's experience, timely adjustment according to the market their own operations, while you can accumulate some customers, these customers are your friends, is also the most affinity for people, must serve well, The old customer service good is will unceasingly introduce new customer to you. After that, the operation of the shop will be realized to the benign development. After-sales service to thoughtful. When you sell a product, you have to contact the buyer at the first time delivery as soon as possible to your buyers send a letter of delivery, it is best to attach a package of photos, so that buyers can see clearly above the handwriting and specific numbers and other information, so that buyers more assured, but also let buyers feel cordial, this to attract "repeat" is very important.

In addition, the use of some effective promotional strategies, regular discounts, or gifts. Give repeat customers a certain discount, or a shopping full of dollars, can have gifts, can have discounts, can be free postage and so on. With activities, you have to put on a new signature file, introduction activities, but also to other places to publish this "promotional message", make full use of each resource, to promote the shop. Extra gifts. In order to increase their good evaluation, you can not let the buyer know beforehand, when he received you sent the goods and gifts will be very happy, the gift is not whether it is expensive, but a mind. Whether your buyer will continue to shop, treat him as a friend, the real face. There will be good returns.

One thing to remember, pay attention to shop "credit", integrity first. Operating on the network, the most important thing is integrity. Dishonest people are difficult to operate on the network, the integrity of the seller's commodity prices are higher some people want. The network is virtual, but do not easily offend, not to deceive customers. High degree of credit for the operation of the shop is essential. Any customer may bring you a lot of potential customers, if necessary, can give up profits to compensate and other ways to make up for fault. To see whether a certain kind of goods sell well, can search on the website first, how many people sell similar goods, including selling the same similar, his sales situation, how the product price positioning, how the shop design, product how to introduce and so on, this is also a research and analysis of the market, it is "the enemy".