Individuation--the reliability choice of microblog marketing

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The heat of Weibo, in addition to the new media and social experience, is another reason to be hot-won is the marketing value of Weibo to be developed. Such a fiery platform, the vast number of businesses will certainly redouble their favor. Although Weibo marketing has not clear the development of positioning and direction, but there is no doubt that personalized differentiation is the most needed micro-bo marketing quality.

The appeal of personality Weibo

A simple truth, in life only the personality tension strong enough to be easy to remember. The use of micro-blog marketing is also the rationale for this, whether individuals or enterprises want to spread through micro-blog marketing, have to go through the process of accumulating users. How to make more users want to be your audience, it's obvious that you need to be attractive enough. Big brands already have the qualification of marketing, and most of them are no one's personal or small business, the personality of the ego is to build the brand Weibo. You have to be different from others and you have to find a differentiated foothold in countless competitors to be able to achieve Weibo marketing.

The combination of brand positioning and microblogging

Microblogging is based on the positioning of the brand based on, it should be noted that you need to have enough characteristics and different from others, more need to locate a specific group, rather than all users. This refinement of the positioning is specific to the marketing process, how you want to communicate with users, release what kind of information to attract users attention. Not to attract users to deviate from their marketing positioning, gossip funny little jokes you really like to listen, but from the point of view of marketing, is not a smart brand marketing. So the key is to find the balance between pleasing everyone's eyeballs and producing marketing value. The point of balance is your personality. Publishing and marketing-related information and people are willing to accept, this is the core of marketing.

Transposition Thinking

Many people say that to treat your users as primary school students, as a publisher of information, our marketing is very important is the transposition of thinking, change into a listener from the user's point of view, because you release the information recipients are willing to listen to the line. The author believes that in doing micro-blog marketing process, the person without the brand and the merchant can minimize the flavor of the business, in the face of users, you can use the peer-to-peer communication between people, it may be easier to let users close. Communicate with one's personality.

Avoid vague information

There is also an important aspect of the building of individuality is not to expect to get the public's favorite without a position without a center, and the release of some ambiguous information, vague and uncertain information is most likely to cause users to resent. The information you publish must be certain, very positive, and certainly useful. Never expect to be fooled by the vast majority of users.

The development of microblogging marketing in just beginning, need to pass a lot of people for a long time to constantly try to become clearer, whether Weibo can really play a marketing value, the big part depends on the marketer's "as", what methods can be harvested, we are also trying. But today's Internet environment, whether it is to build a website, electricity, network marketing homogeneity has been very serious, if the personality is not enough, will also lose the development outlet.

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