Industry Analysis: Four well-known social networking site innovation Marketing Model

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The global sensation of social networking sites began in the US campus Facebook site, and social networking sites have sprung up overnight as Facebook has been successful. According to CNNIC data, by the end of 2009, China has used dating and social networking sites to reach 124 million. Social media marketing has become the most convenient, fastest and most effective way to sell products. Here, we explore the marketing model of social networking sites.

1. Facebook

Advertising revenue and branding are the profit points Facebook has been working on.

The latest Facebookcon-nect allows users to log on to the company's Web site with Facebook's user account, which attracts advertisers ' attention and, more importantly, Facebook as a new army of social media, Facebook is the second-largest site on Google's search engine, with about 200 million users, and is aware of Facebook's huge influence on potential customers, small businesses and giants alike.

Facebook offers two different ways of marketing products: developing groups or fan-branded pages and developing brand-name fans.

2, Twitter

Twitter, a micro-blogging site, has become a social media market and has a huge user base. And Twitter offers a lot of opportunities for companies to sell to specific brands, and the latest billing service is a temptation to profit patterns.

In Twitter, there are thousands of of apps, Plug-ins, and tools that can help companies with their marketing campaigns, which greatly strengthens the reliance of business operators on Twitter.

According to a July 5 foreign media report, Twitter's next revenue-generating plan may be to publish corporate marketing messages via @earlybird accounts. The move could be Twitter's appeal to a large number of people and products and more revenue.

3, MySpace

MySpace, the world's largest social networking site, provides a global audience with a wide range of functions such as making friends, sharing personal information, and instant messaging. Has more than 200 million registered users. This is also the reason to attract advertisers, a large number of games and components corresponding to the placement of ads.

In 07 to enter the Chinese market, MySpace transformed Digital entertainment, creating a new social circle for users, users can be based on a person and film hobby friends to make friends, fill the gap in the market. As the country's largest internet musician brand, paid music download service is also the way MySpace profit.

4, Happy net

Happy NET is the current domestic professional social networking site operating one of the best. Implantable advertising is the main source of income for kaixin. Happy NET according to the characteristics of advertising main products, in the game components designed to meet its characteristics of the advertising performance, and some will be product image design game props, tailor-made game components greatly attracted advertisers to their input.

Third-party components operating in the latest marketing model, but how the effect is still unknown.

Conclusion: The mobility of social networking sites has enabled many products and services to be sold to people through the virtual world of social networks rather than large corporate ads, and many social networking sites continue to be traditional marketing models, while Twitter and Facebook are subverting traditional marketing models, perhaps not long before Social networking sites will be a new world.

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