Industry talent Net accurate promotion actual combat experience summary

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Industry Talent Network is a specific industry to undertake job hunting and enterprise recruitment Services site, in recent years many webmaster also has been in the industry talent online under a lot of Kung Fu, and its prospects are more optimistic, because it belongs to the industry vertical business site, has a good profit prospects, so at present many industries talent site projects are emerging , but the project is many, but the performance is mixed, competition is very fierce. Then whether the industry talent network is very easy to achieve a successful profit? The answer is obvious: it's not easy! In the actual operation process, the industry talent network will face many difficulties, put aside the face of large-scale professional web sites (such as 51job,cjol), compared to local talent sites, Industry Talent Network's difficulties are mainly facing the following points:

1: Different from the local talent website, the industry talent network to face the customers are not in a specific region, so in the promotion process can not be like the local talent network as a centralized promotion, and not convenient to hold offline activities;

2: Because not in the same area, so the trust of a Web site in the Enterprise HR is open to discussion, the customer's credibility of the site is very high;

3: Distance makes space cost increase, promotion cost is much higher than local talent net.

So faced with so many difficulties, webmaster friends how to break out and become the industry leader in job search site? We can analyze the success of China's agricultural talent network, to summarize the practical experience of the promotion of industry talent network. In the promotion process, we must pay attention to a word: precision marketing. This is in the marketing 4P "channel" factor, then China's agricultural personnel network is how to understand and practice the "precision marketing" it? Let's discuss it together.

One: QQ group is the most convenient channel to realize talent resume Library

At present, QQ Group is a lot of webmaster, especially the vertical webmaster is very favored a promotion space. And at present in the society existing industry, we can basically find the related industry QQ group, this is beyond doubt. So for a talent network, the amount of talent resume is the enterprise whether or not to your station to carry out the basis of recruitment activities. Therefore, China's agricultural personnel network through the QQ group search, we can find with the site keyword "pesticide", "agricultural", "fertilizer", "seed industry" and other related to many QQ groups (such as figure).

Chinese agricultural Personnel network of the promotion of personnel in the early hundreds of QQ group in the promotion, to each group of about 200 people calculate, 100 QQ group 20,000 people can see the site of the ads, and because the group of staff for the industry-related personnel, there is the need for job search, if the site allows group members have higher credibility, Website also may absorb a large number of high-quality CV members, but also in a circle to promote the site. Therefore, QQ Group is the industry Talent network to establish a "resume library" of the precise channels.

Second: "Precision mail Mass" is one of the key tools of precision Marketing

In the late 20th century, mail marketing is not a bully, mailbox users can receive more than the Daily Mail message can make the mail service paralysis, which has gradually caused the network mailbox users of the e-mail message of disgust, has become the major mailbox service providers to overcome the problem. So why do we also mention that mass mailing is one of the keys to precision marketing? Don't look at the leak. There is "precision" in the mail before Mass. What is the precise message mass, so what role can it play?

1: Select the accurate mail customer

Accurate Mail customer is also the industry talent site long to face the object. Then our target is industry practitioners and industry within the size of enterprises. So we through the professional email address collection software, collected with the industry keyword-related mail, and to send.

2: The message to send the main points

A: Cannot send frequently, lest cause others to be unpleasant.

B: The name of the mail must be attractive, such as "China's agricultural personnel network password back", "XXX Network information supplementary notice" and so on, when the potential customers see the title, they know is closely related to their message.

C: Of course, good sending software is indispensable, otherwise 99.99% are in the garbage bin that does not have any effect.

Third: Related trade fairs are the most advantageous means of promotion

Each industry has its own related exhibitions, and China's agricultural personnel network is for pesticides, fertilizers and seed industries and other enterprises, in these enterprises are very much appreciated the exhibition: National plant protection, the provincial plant protection, and related chemical fertilizer exchange. Go to these exhibitions to scale publicity is the most targeted, but also easy to form a brand.

1: The advantages of the exhibition promotion.

A: Extremely accurate, each person may be their own customers.

B: Focus on promotion, save time and effort.

C: The promotion of self-image has a good role.

2: The disadvantage of exhibition promotion

A: Admission costs are high, advertising is more expensive (this is personal experience, a billboard in the national plant protection rate is 8000 yuan).

B: Due to the number of participants (millions of people participate every year, on the number of participants more), the need for very strong organizational and planning capabilities.

To sum up, the site's precision marketing will be the industry or geographical vertical site The most effective means, at the same time to do a good job of precision marketing, it is required to have a very strong quality, iron also need their own hard, we only work hard to improve their executive power, organizational ability, to the precision marketing to maximize, to attract more customers! This article by the www.nzrcw.com webmaster feeds!