Industry website Analysis should actively adopt Word-of-mouth marketing

So that every customer can tell their business "virtue" is the business operators dream. But is the formation of word-of-mouth, whether it is purely accidental, entirely a chance, spontaneous occurrence of it? Gennes Dei Renee Dye, a management marketing expert at McKinsey in London, and her colleagues, after examining 50 sales cases, found that Word-of-mouth advertising creates explosive demand, not accidents and coincidences, but has several rules to follow. Enterprises can fully analyze the interaction between consumers and mutual influence to foresee the spread of Word-of-mouth advertising, so that its network, knowledge-based, globalization, which requires our marketing to pay great wisdom.

Not all goods are suitable to do word-of-mouth marketing, Word-of-mouth marketing in different products play the role is not the same. According to the authoritative http://www.aliyun.com/zixun/aggregation/32267.html "> Investigation company analysis, from people willing to disseminate information product categories," clothing Shoes and Hats "(53.4%)," Daily Necessities "(46.7%), "Home Appliances" (39.2%) and "food/Drink" (37.1%) have become the main topic of discussion. Further analysis revealed that different ages, people of different genders exchange goods differently: the younger people tend to talk about "clothing and hats", especially among 18-25-year-olds, who communicate with others about "clothing, hats" (61.7%), "Mobile/Pager" (50.7%), "cosmetics" (41.5%), "Computer" (40.9%) and "audio-visual Products" (38.8%), the level of information exchange among young people under 25 years is much higher than that of other age groups; with the increase of age, "Daily necessities", "food" and "housing" gradually become the main product of communication; "Clothing shoes and Hats" (65.3%), "Daily Necessities" (54.8%) and "cosmetics" (44.2%) are women's favorite topic products, while men often talk about "home appliances" (50.6%), "Mobile/Pager" (45.3%) and "housing" (42%) information.

Therefore, in order to make more effective use of word-of-mouth, all marketing campaigns should target those groups that are more willing to disseminate such products, and in these groups, first disseminate the information of interest to those groups. Gennes Dei suggested that marketing experts pay attention to two standards: first, the product must have a certain uniqueness, appearance, function, use, price and so on; second, the product should have the potential to do word-of-mouth advertising, the ads become catchy.

Word-of-mouth Marketing Experience: Recently saw the "Sea Breeze Network Marketing Blog" On a lot of articles, benefited. Has turned the blogger many articles to own blog, and sends the link to each group and the friend QQ to share with everybody and the study.

From the point of view of communication, interpersonal communication information has a great influence on the recipient of information. Web2.0 era, Community marketing, blog marketing, Taobao success, a large part of the user information between the dissemination of people around the real experience or their views, to the people around the formation of judgments and decisions have great influence. Some netizens say good, "good things do not go out, bad news travels thousands of miles, this is the Chinese word-of-mouth." ”

Industry website Status Analysis:

1, the industry site audience Group single.

2, the number of industry sites more and more.

3. A limited number of users in a single industry website.

If a certain industry, a part of the representative of the industry site to the negative, and soon with these industries better relations, or related industries will subsequently refuse to use this platform, also formed a vicious circle.

Many industries have the characteristics of industrial clusters, especially in coastal areas, such as the printing industry group, electronic products industry group. If the site in the Pearl River delta reputation is very good, then the Yangtze River Delta and even the Bohai Sea peer merchants will find to come, the initiative to become the user of this site, this is the strength of the industry. inter-related, interlocking.