Infinite: The secret of improving the effect of network promotion and transformation

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I do network promotion work has been more than 3 years, whether it is their own promotion of small projects, or to the company to do business promotion, the promotion of the conversion rate is an indicator of importance. How to improve the effect of network promotion and transformation is often the biggest problem that many extension workers face. Here to discuss this topic with you, I hope to give you a little inspiration.

Our company to promote the establishment of the department just have a year, the last six months with the company's business department trademark consultant's rapid increase, the promotion Department's task is increasingly heavy, so also increased the promotion department members. But the recent monthly average efficiency is not as good as before, the trademark Registration Department of customer resources to obtain most of the acquisition by auction. What is the reason for the fact that much of the work in the promotion department has not worked?

After many communication and problem analysis, finally found that the direction of promotion is not clear enough, the goal is only on the flow rather than conversion rate. and the promotion of material is lack of attractiveness, whether it is to send articles or forum posts, are the majority of replication, these problems are very important to the emergence of a lack of understanding of the company's business, not in-depth study of customer needs, can only do some superficial. Lead to the focus in the work, do a lot of efficiency work, or even a lot of unproductive. So I invited the business director of our company to do a trademark registration business-related training, through the understanding of trademark twists and turns of life, so that everyone clear the focus of future promotion work.

There are many just contact to promote the work of friends confused, the promotion of skills to learn a lot of, but also to learn products or business knowledge, they do not need to talk about customers, have the time to learn how to promote the ability to do well. Yes, to do a good job of network promotion, some basic skills is very important, website optimization, promotion of copy writing, etc. are needed to take good control. However, when the difference between industry and industry will make our strategy to apply these skills is different. For example, I used to do the promotion of the medical industry, now do the intellectual Property industry website promotion, as the target crowd of the Ministry of the use of the same promotion method is not the same.

So we learn the business knowledge, we can make clear the direction of promotion. Whether it is to do SEO or forum blog promotion, we need to know where our target customers, they are most concerned about what? keyword Choice or forum choice are closely related to our target customers, if you choose the wrong then do the work will be less effort or even useless. For example, we do trademark registration business, then select the keyword when encountered "trademark registration card query" Such a keyword will not have to do, because the search for these keywords are basically registered trademarks, but we use keyword tools to obtain a keyword similar to a lot of words, Only we understand the target customer's real concern, we can accurately to promote.

Another forum to promote people, like to find a popular forum to do the promotion, but if only consider popularity is not enough, a lot of entertainment forum popularity is very high, but we do trademark registration business to those forums do not promote the effect must be bad, because such a forum very few people pay attention to trademark registration. If we change a forum such as Alibaba Merchant community, the effect is completely different, perhaps the browsing volume of posts will not be very high, but the target crowd a lot, the conversion will naturally be high.

Clear the direction of promotion, then we find keywords and corresponding promotion platform is not a problem. But here's the question again, what do we take to attract the attention of our target customers? The most common way is to write articles, the original article is actually a lot of people headaches. Thus a variety of false original article method also bred and born, with keyword search several articles to head pinch tail, reverse order, and then pieced together into a new article. These ways to make the article, gradually not by the search engine, more importantly, the target customers through the search engine to our website, see things can not understand, no bright spots, how to attract them to continue reading, let alone generate trust and conversion.

We do the promotion of trademark registration, peer comrades are also very hard to organize a lot of trademark knowledge class articles, many are long-winded, I asked them in fact they did not seriously read, think viewers will go to see it? So how do we do the content? It's very simple to do what users like to see, Also lets the visitor understand our business article. The theme of our training is this way, giving a refreshing feeling, very image with the "trademark twists and turns of life," the trademark in various periods may encounter a variety of situations, our company's service is how to help customers to solve the problem. When we are familiar with all aspects of trademark business, we can collect cases according to the problems that may be encountered in each link, then use the real story to explain the root of the problem and the solution. Really pay attention to the feelings of visitors, they will be moved by you, and ultimately accept our services or products.

Business training is to let us understand the business, not let us to do business, but let us better to do promotional work. This is exactly what I want to say, the secret of improving the effect of network popularization ~!

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