Innovation in internet Marketing

Blink of an eye Internet development has been nearly 15 years, looking back, a lot of sentiment. Today's internet marketing is quite different from traditional marketing in the past. I am based on the experience of the Internet is now sorted out a few major changes in marketing today for your colleagues reference.

One of the changes: online marketing is underway

Ten years ago in China, the vast majority of people have not contacted the network, not to mention network marketing, today's marketing, no "network marketing" can not talk about "marketing"!

All walks of life have fully entered the era of internet marketing popularization. Take the company in which I am now, for example. The previous business was basically from the door-to-door visit of the salesman (commonly known as "marketing"), and then gradually increased telemarketing, since the business expanded to the country, when the proportion of telemarketing to the company's total turnover of 60%; since last year, the company launched a vigorous network promotion, the result is now 80% Business volume is promoted by the network. To this end, the company even directly withdrew the telemarketing department, the telephone marketing staff all adjusted to network promotion Commissioner.

It is no exaggeration to say: Network marketing has become a mainstream marketing model today, and in the next 5-10 years, the importance will continue to climb!

Today's marketing, leaving network marketing is absolutely not!

The second change: regional marketing is becoming more and more important

In the past, we mentioned marketing, the mind will emerge a "cosmopolitan, wandering around, no fixed, happy-go-AM", "the typical marketing person image." Including the author, many of the marketing people have experienced the "to the world for home" experience, looks very beautiful, in fact very lonely, sad!

Today's marketing, in this regard has been a very big change. Regional marketing is becoming more and more common and more and more important.

The so-called "regional marketing", refers to the enterprise mainly in a relatively small area of marketing work, most of the company's performance in this relatively small area to obtain, most of the work of enterprises in this relatively small area. This relatively small area, often refers to a city, a prefecture-level cities, a county, or even a city, sometimes a street, a community, the largest will not be more than a province or a large area (such as: North China region, South China region, etc.).

The two changes associated with this "regional marketing" are:

1, each enterprise more and more attention to "base market" construction, and only do "base market", enterprises can survive and develop.

2, marketing staff is basically fixed in a city, "long-term sound development", rather than throughout the country and even around the world "drifting." Former marketing staff, family, life is often very unhappy, a big reason is the long-term "separation." Today's "Regional marketing", a good solution to this problem, marketing staff is basically in the same city work, life, occasional business trip, but also to the nearby city travel, every 35 days to return to the "Headquarters", return to the "home", work and life are not mistaken.

In fact, "regional marketing" is already very common. For example, every city streets everywhere "real estate intermediary", all are in the same city development, or even a long time in a street development; for example, in recent years, the popular telephone marketing, network marketing, which does not belong to this "regional marketing"? are in the same city "steady development"!

Regional marketing is more and more common, of course, more and more important! The enterprise that has not grasped this point, will be struggling in the later marketing work.

The third change: Marketing no longer equals "drinking"

Previous marketing was irrational. Marketing staff (more appropriate term is "sales staff") as long as the courage, dare to risk, and customers to drink and play together, then is an excellent sales staff. Therefore, at that time, many industry sales staff, have circulated such a phrase "jargon": "Do not gamble not to do * * * (Industry)"!

Today's marketing, no longer with the "drink", "play", "gambling" has the inevitable link!

Reform and opening up these 30 years, we are more and more understand that a truth: feelings are feelings, interests are interests, feelings and interests do not necessarily link!

So, now the client, if you want to drink, then he'll let you drink enough, but he does not have to accompany you to drink, at the same time, drinking alcohol is to find your interests, you still have to give, do not think that drink wine, you can not give or less to the interests of customers, that is another thing!

Now marketers are very aware of this. So, we see, more and more commercial occasions, drinking a lot less atmosphere, rarely see someone in the "Fight Wine", and even many times everyone is a bottle of beer, or a cup of boiled water, to solve the "drink" problem!

"Drink" After, we are also more of their respective busy things, and no previous kind of "eating and drinking one-stop" service! Whether the marketing staff, or customers, we are more and more attention to the family, the quality of life, of course, also value their valuable time!

Marketing, communication in place, the benefit distribution is clear, then drink not drink, play not play, it doesn't matter!

This, more and more practice proves to be true!

Change of the four: business more and more pay attention to "you love my Wish"

The author has written an article "dealing with customers, pay attention to" you love I Wish ", which is now a big trend of marketing.

Today's market is no longer the era of "short supply" in the initial stage of reform and opening-up, and the "compulsory marketing model" of "insurance" and "MLM" has undergone great changes.

Market capacity is large enough in today's market. Any enterprise, as long as can grasp its target consumer groups, then it has a broad market capacity, broad prospects for development.

There is no need for an enterprise to meet all the needs of all customers (and it will not, of course) enterprises also do not need to rob all the market share, the enterprise only need to do its own work, to meet the specific consumer groups it targeted, then the enterprise has enough to develop the source of power, there is no need to worry about missing customers.

Consumers are becoming more rational; companies do not need to spend a lot of time and effort to meet the needs of customers who are picky and difficult.

Consumers and businesses, that is, the relationship between fish and water, the two sides away from each other, can not survive alone; however, there is a need for each other, and the relationship between the two sides is equal in the final analysis.

Therefore, the business more and more pay attention to "you love my Wish". Believe this, for our business managers, the significance of reference and thinking will be relatively large.

Today's marketing, there are many other changes, here by the impact of space, not one wordy. Deficiencies, please correct me!