Inspired Creative Marketing Classic

One, call 10 percent

It is common for businesses to sell a big sale, and people will never make a fuss. But someone can create a "hit 10 percent" http://www.aliyun.com/zixun/aggregation/12474.html > Marketing strategy. It's a brilliant dead wood. The idea of a sprout.

There is a Ginza gentleman's suit shop in Tokyo, Japan. This is the first "hit 10 percent" sales shop, once a sensation in Tokyo. The goods sold at that time were "Japanese good".

The specific operation is this: first set a discount sales time, the first day dozen 90 percent, the second day dozen 80 percent, the third day fourth day dozen 70 percent, fifth day sixth day dozen 60 percent, seventh day eighth day dozen 50 percent, nineth day of the day dozen 40 percent, 11th day 12th day dozen 30 percent, 13th day 14th day dozen 20 percent, the last two days dozen 10 percent.

Business forecasts are: because it is surprising sales strategy, so, the early stage of public opinion publicity will be very good. With the mentality of curiosity, customers will flock. Of course, customers can choose to shop during this discount, if you want to purchase at the cheapest price, then you buy in the last two days, but the things you want to buy will not necessarily stay until the last two days.

The reality is: the first day to come to the guests are not many, if come to just look at, and then left. Starting from the third day a group of visitors, the fifth day 60 percent when the guests like flood to start to buy, after days of guests full, of course, not to hit 10 percent, the goods are all sold out.

So, is the business really losing money? You think, customers are eager to buy their favorite goods, it will cause the chain reaction of snapping. Businesses use their unique ideas, their products in the dozen 5, 60 percent have been sold out. "Hit 10 percent" is just a psychological tactic, how can businesses lose money?

Two or one recommended goods

To buy new products, the most attractive to customers is nothing more than "new", How to continue to "new" on the article?

Italy has a Lyle market, is the sale of new products. Some of the new products are very popular, many customers Rob buy sell, did not grab the hand, demand the market again, can get the answer is: I am sorry, the market is only the first batch, buy the end, no longer purchase.

In this respect, some customers do not understand, but also to others to tell. But from then on, the customers come here to buy, never hesitate. It's not hard to see that Lyle's "toaster" is a brilliant idea that gives customers a strong impression that the goods are up to date and that they have to patronize the market to buy the latest products.

This is really "new" innovative ideas!

Three, the Ming loses dark to earn

Kitamatsudo, the former mayor of Japan Matsumoto, is a nimble businessman.

When he ran the Creative Medicine Bureau, he sold the plaster of $200 at that time to $80. Because the price of 80 yuan is too cheap, so the "creative drug bureau" in recent days business is booming, crowded. As he ignored the sale of the plaster, so although the plaster sales of more and more, but the deficit is unavoidable more and more high.

So, where is the secret of his doing so?

It turns out that people who come to buy plasters almost always pick up some other drugs, which is certainly profitable. Relying on the profits of other drugs, not only make up for the loss of plaster, but also the entire Drug Administration has an unprecedented surplus.

This "Ming deficit dark" creative, to reduce the price of a commodity, and promote other goods, not only attracted customers, but also greatly improve the visibility, well-known benefits, is really the idea of fighting the birds with one stone!

Iv. Limited Incentives

Nissan Motor Company launched a "very romantic wind," called "Figaro" medieval Bridge car. Nissan said at a news conference: "This car only produces 20,000 vehicles, to ensure that no longer produce this model." Bookings will be accepted within a certain period of time and then drawn for sale. The news came out and caused a stir in the country. Come early to please more than 300,000 people, can be checked to buy the car of course, the people are overjoyed, did not check out the car to search for a second-hand vehicle, so that the market for used cars than the original price of more than 1 time times more.