Instead of selling things, they sell well.

Do you know what is passive consumption? Is that you use Money to buy ads, promotions, discounts, activities, PR to push the consumer's willingness to take action to http://www.aliyun.com/zixun/aggregation/17553.html you "> Buy goods or services, At this time the consumer is in a passive state, the consumer is the ubiquitous advertising to create the demand, look forward to promote and consumption.

In the past this has been an effective way, bosses think I open the door today to do business, is to sell, sell, sell! However, this era of passive consumption has passed!

Over the last more than 10 years, with the explosion of information, have you ever thought about how many messages you've been exposed to every day?

Taiwan's online advertising has grown 40 times times over the past decade, according to Kangai, general manager of Yahoo. As far back as 2003 years, the world's media, mobile phones, networks create about 5 billion GB of information, has been equivalent to the human past 5,000 years to create the sum of data. The world currently has more than 100 billion internet searches per month, with data growing 8 times times every five years.

How many advertising messages per person per day? Many communication experts try to answer this question, and they estimate up to 5,000 a day. So when the volume of information travels at the speed of light and is updated today, what makes you think your ad will be useful?

Set up a website, open a shop, put the keyword ads, Banner, newspapers and magazines, and even launched to remind consumers to go to the toilet TV ads ... Consumers have long been trained to ignore these messages.

To answer a question first, do you remember what the second edition of the newspaper advertised today? This is the simplest example, so you shouldn't be selling anything anymore!

This era, we should create active consumption, you have to let consumers come to you, because you can not find consumers, the purpose of advertising is the consumer to find you, it is easy to find you, now the use of advertising is so.

The key is to create the "content" that consumers need.

Let's give you an example of what you would do when you run into a problem (whether it's plumbing or writing a business plan). You must think of an expert, will go to search the network of relevant information, will ask friends and family colleagues classmate (now usually use FB), will be on the forum, the discussion area to crawl the text?

You will proactively find an expert who can solve your problem, and you may be paid to buy his services or merchandise.

So share your expertise. Through the power of the internet to let consumers know you, know you, take the initiative to find you, do not worry about your core professional to share out, consumers will deal with their own problems, such as you are plumbers, you share the top ten reasons for the toilet and solution, you think consumers will be based on your instructions, to repair the toilet? No, the consumer will call you, mail you, and pay you to help solve the problem.

Do not be the advertisement AE put forward the exposure rate, arrival rate, reading population, consumer partition and other statements deceived, it is the last century's technology.

Whether your business is selling goods, providing services, you can be based on your professional to become consumers actively looking for the object, from today onwards do not sell things, you will find that you invest in creating content, shaping the professional time and money, far more than you put the cost of advertising is much lower, ROI will make you satisfied. (Source: Author Lin Wenjie, marketing manager of the Taiwan United Daily News website, can communicate with the author through Facebook, or visit the author's personal website directly (the mainland needs to turn over the wall). ）

Source: http://www.ningzhe.net/content.php?id=932