Integrated network Marketing helps small and medium-sized business-to-business Enterprises

Multi-station Group + multiple bidding + seo+ more b2b+ more knowledge of the type of Web site + More good faith + more than blog + Weibo + video

First, the choice of online business

The current network marketing or online business can be categorized according to the following patterns:

1, tangible products for the public consumer goods business enterprise

2. Business-to-business Enterprises with type products

3, Sales services (intangible products) of enterprises

When you talk about E-commerce immediately think of the direct trading on the network, the establishment can replicate the first model of the team, do the second to third mode will be more and people deal with may feel tired. In fact, the first model, currently only in the Taobao-led platform for sales, although I heard that Jingdong and when are learning Taobao, but in the end the number of platforms is limited; and the first type of http://www.aliyun.com/zixun/aggregation/8002. HTML > E-commerce companies, basically have their own strong network marketing operations team, if you are a network marketing or E-commerce rookie, it is not recommended that you squeeze in this inside. The second and third way is generally traditional enterprise, if you think yourself in E-commerce and network marketing above some talent and experience, and want to help you in this convenient and better growth of your business, to suggest you in this convenient more points, perhaps more opportunities.

Ii. positioning of online business

Second and third SMEs are recommended to do E-commerce and network marketing, there are also some reasons: they are traditional enterprises, traditional enterprises in the talent and thinking conversion are relatively slow, e-commerce development today, we still have a certain talent and competitive advantages and opportunities; But these opportunities, we still have to understand the network, Understand the network customers can not go to your business to verify the psychological habits, using the means of differentiation, to form their own unique selling point on the network. If you are a lawyer, you can differentiate the location: Professional traffic lawyers, only to solve the traffic problems; With this positioning, you have more credibility on the Internet, you will be more professional information published on the Web, and you have more time to gather in the professional.

Methods and practices of integrated network marketing

Choose a good location, we look at how the network marketing to do. At present, the network marketing competition in some industries is also very intense, is not a few years ago, we do the bidding rankings, do a Web site can do. But comprehensive promotion: how to flow from the network, public opinion on the network layout, the site to give users a sense of trust, user conversion rate, how better service and customer interaction. The specific means are:

1. From the point of view of traffic: Search engine marketing (including bidding rankings, SEO), business-to-business website promotion (Alibaba's integrity, etc.) to bring effective traffic. Not only do these but also do a very delicate and professional, far more than competitors; many companies do a number of sites, to carry out multiple stations Group marketing, search keywords in Baidu, bidding rankings appear a lot of their own company's website, Baidu's left free location also has a number of their own site appears. Within the Alibaba search keyword, the integrity of more than 5 years of membership more than one. They have not only made it possible for customers to find themselves, but also to allow customers to find competitors, that is, the cattle.

2. From the network of public opinion layout: Dozens of business-to-business platform, know the question and answer class website everywhere can see to guide to oneself company's information; the company not only has its own corporate blog, Weibo, and the company's senior, sales staff have their own blog, Weibo, Micro Bo group marketing. This information is everywhere in the Internet layout, search engine A search is we, on the micro-blog on a view is also us.

3. From the user's experience and transformation: the establishment of marketing-oriented web sites, highlighting the advantages of our company, our product differentiation, such as only focus on one area, our customer case, we obtain the honor of our company's leader brand image, the company a variety of introduction and verification of video. The blog has our company service scene, has the staff service customer's touching story and the video. As long as you go to our website or blog, we will be deeply touched by our epic story of infection, want to leave us are difficult. We think that if we can achieve such a degree, the conversion rate is more difficult to lower.

4. From customer interaction and service: Web site and integrity through a number of online communication tools and personnel, as long as customers come up, you can know the customer's antecedents and general purposes, targeted to service; employees just hang up in the office, monitor the dynamics on the microblog, and interact well with customers.

Iv. Network Marketing needs time to accumulate

OK, the top said so much, we must not feel can be very easy to do, some enterprises have been doing for several years, only slowly accumulated to this extent, and slowly set up a network marketing team and network operation Management System. Orders were slowly increased from 0 to tens of millions of and hundreds of billions. But must remember that the network marketing this direction is right, especially does not have the very good brand small and medium-sized enterprise, you do not have enough money to lay down the brand under the line, that on the line, pulls out own posture, set the long-term goal step-by-step, step-by-step approach own goal.