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July 24, the heat of Yangcheng completely exploded, do not create people have not felt, but this seems unable to prevent from advertising PR, real estate, Internet, electricity, education, culture and arts and other industries of the small partners, together with the Innovation Valley Plum Network mdays Mobile Marketing Special Passion Ah, you did not create the scene, The air-conditioning at the scene is not enough!

It is through this enthusiasm, to mobile digital marketing, the interactive faction, its vice president of the field as the main speaker of the Conference in Innovation Valley without reservation, his experience in social marketing and industry insights and predictive analysis. Field of importance, based on the technology-assisted interactive marketing will be one of the trends of mobile social marketing.

In the event, he always stressed that fans are the core of mobile marketing, and interactive marketing is the best way to build a relationship between the brand and the fans. So how does it continue to interact? The field to the long-term cooperation with the interaction of the baby toy brand as an example to answer. He said the first brand in social marketing, should be low and build a personalized brand and fans of equal communication, this is the key, followed by the basis of the structure of the preparation, no good service base is difficult to continue to communicate with fans, and finally is planning content, the content as a brand and fans of emotional communication links, Of course, the process is long, the brand needs to be patient and trial and error, to find the right way to communicate with fans, so the optimization work is necessary.

Based on the media attributes of social media and the needs of users, the field said on activity day, "Entertainment interactive marketing will be the lowest cost and most effective way of communication between the brand and the fans in the future social marketing." Also take the Australian bay as an example, in order to and the Australian fans to establish a good social relationship, deepen the brand impression. "O-Bay Toy operations team through the micro-Bo Scrm and micro-credit SCRM management system and the use of interactive development of the SDA (Social data analysis system) found that the mother of Australia is very fond of the" chicken family "This toy, the interactive pie for the bay development of a" chick a kiss "of the Smashing eggs game, Fun games attracted the daily average of 1300 moms to play, successfully linked to the mother and the Bay brand, all in the interactive micro-credit SCRM system management.

Indeed, fun and fun games can be a good way to bring people together, let fans participate in brand interaction, enhance awareness of the brand and deepen brand identity, but need to use social media data technology to support the embodiment of the entire interactive marketing.

At the end of the speech, the field thinks that with the opening and development of social media, the network of fans ' active in social media needs to be managed, and how the brand manages and utilizes these social networks, it needs to use the SCRM management system and the SDA data analysis and mining system. In addition, continuous maintenance of the operation of the relationship requires the brand operators to interact with fans for a long time, while the interactive marketing technology-assisted is the most convenient and effective way, which will also be one of the trends in mobile social marketing.