Internal Staff Blog Marketing training Content

In the previous [blog marketing Seven Steps] has been mentioned, the four major groups of blog marketing have summed up nothing more than four kinds: business owners, employees, customers, employers. Today (August 21), Li June has devoted a two-hour blog marketing in-house training session to the front-line staff of his organization.

The main purpose is to tell you how to carry out blog marketing. The following is the corresponding outline of the content for network marketing peers reference.

Employee's general question: "How to get more people to see our blog posts?"

Blog marketing and access to the article three common methods of readers

1. Do blog marketing seo work, so that target groups through the search engine to find our blog

2. To find the target circle, in the target circle to get acquainted: for example, often in the target forum activities, signature file leave blog address

3. Online combination: In the business card and other external materials add blog address

Second, how to do the blog marketing seo work, so that the target population through the search engine to find our blog?

1. Improve the quality of blog posts to facilitate the search engine

Originality: Completely original, partial original (draw on the reference material to play); really do not take "scissors" + "paste."

Frequency: The blog article frequency is higher some more advantageous. Given that many colleagues are front-line sales staff, time is limited, recommended 2 articles a week or so.

Content specificity: Content focused on their own focus on the direction, such as the Human Resources training program has been insisting on writing this aspect content.

2. Writing Tips for blog posts

Write a blog post to determine the key words: After choosing the key words in the search engine query how many results, as well as the number of pages before the PR value is how much. To learn more about the difficulty of ranking this article.

Keyword density: Use Ali mother and other tools to check, to ensure the density between 1%-8%.

Topic Clear: Topics contain selected keywords

The level is clear: the Division degree, each section title bold, contains the choice key word

Word: Control in two screens or so

Better with summary: bold, with selected keywords

3. Choice of Platform

If the main push blog is a BSP platform, we must choose a search engine friendly and has a good weight of the blog platform, while the platform of the atmosphere as far as possible and their own industry consistent. The advantage of this approach is that it is fast and eliminates technical maintenance. For Li June's organization in the training industry, to colleagues recommended by Li Jinfei teachers operated by the Chinese Intelligence Blog Platform (blog.wise111.com)

If the main push blog using an independent blog platform, recommended that you buy a COM domain name. In the Chengdu area, the cost of the blog domain name space is generally not over 300 yuan. The advantage of this approach is that a good blog operation, access to the search engine recognition, it can have a higher weight.

4. Increase the weight of the blog

Links: On the one hand to find the weight of high blog exchange links, on the one hand can select the group to build a number of bloggers to contribute to the main blog link.

External links: On the one hand, can be in high-quality publishing platform soft text, on the one hand can select the group to build some blog to contribute to the main blog contribution external links

Internal links: On the one hand, when writing blog posts to pay attention to the link between the articles, on the one hand, tag, file and other program modules to improve the internal link degree.

Third, the supplementary question of blog marketing

1. Customer Experience Problem: Consider SEO optimization can not go overboard, the final article is to give customers to see, to have a considerable story and readability.