Internet goes beyond the medium to become the preferred channel for marketing promotion

15th, CNNIC in Beijing issued the 31st China Internet Development Status Statistics report. By the end of December 2012, the number of SMEs surveyed, using the Internet to carry out http://www.aliyun.com/zixun/aggregation/8073.html "> Marketing Promotion 11 activities of the proportion of 23%."

According to the report, in various marketing channels, the internet has already surpassed the traditional 1786.html "> Print media, such as newspapers and magazines, at the same time, it has surpassed the three-dimensional media, such as TV and radio, to diversify the display form, the relatively low promotion threshold and the promotion effect, etc. To become the preferred channel for marketing promotion of small and medium-sized enterprises in China, further research and found that in a variety of network marketing methods, SMEs tend to choose electric platform promotion, search engine marketing, real-time chat tools marketing, website display ads, mail marketing and other more mature network marketing methods, other more emerging network marketing methods, For example, microblogging marketing, forum/bbs, SNS, video marketing, group buying and so on to a certain extent by the favor of small and medium-sized enterprises.

Report analysis, network Marketing with its cost controllable, low threshold, high precision characteristics, favored by small and medium-sized enterprises. However, the network marketing market is not mature: from the perspective of small and medium-sized enterprises, there is a general lack of detailed delivery methods, Web site construction level, operation mechanism and network marketing difficult to integrate and so on, from the point of view of the service provider, the market standard is not perfect, the quality of service is uneven All these restrict the small and medium-sized enterprises to the network marketing development and utilization, resulting in the actual effect of network marketing is insufficient. In the future, we need to organize the government, service providers, enterprises and other social forces, and standardize the network marketing market, and truly help SMEs grow.