Internet hands-pushing bride: 6 effective methods used in enterprise Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Enterprise Micro-BO positioning is the rapid promotion of corporate news, products, culture, promotional activities, such as interactive exchange platform, while providing a certain customer service and technical support feedback, the formation of an important way of enterprise external information release. In the era of microblogging marketing, many enterprises in the use of a lot of misunderstanding the concept of micro-blog marketing, just blindly to the microblogging platform as their own information publishing window, but not the formation of their own and potential audience interaction between.

Enterprise Weibo's goal is to get enough followers (Sina called fans), to form a good interactive exchange platform, and gradually build a certain well-known network brand to form the potential consumption of products. Internet push-hands the bride thought that at this point many foreign companies are taking advantage of the microblogging media and are making a lot of money, such as Dell, the Harvard shoe-selling avatar. Some well-known domestic enterprises such as: Sina planning "micro Bo Run", Nokia N8 microblogging conference, Li Housen New Year to send a diamond ring fairy tale, hr partner million floor to send the mouse.

Domestic enterprises in the use of micro-bo marketing or based on a certain incentives, did not form creative ideas, the formation of Word-of-mouth transmission.

Micro-Blog Content Maintenance to a certain extent than the blog, SNS Simple, mainly include the release and exchange of two departments content. and corporate blog, Enterprise Weibo has a very distinctive characteristics, such as low threshold (only 140 words), real-time, strong personality, interactive and convenient, etc., enterprises to use micro-BO marketing must pay attention to these characteristics of micro-bo, in order to form a good marketing communication model.

For example, control the release frequency, so that the enterprise Weibo can have 10 or so daily updates, do not use Automatic Updates, but to choose some more lively topics for updates. In order to increase the personality characteristics, you can choose a good head.

1, the release of information

To a certain extent, the shortcomings of micro-BO is the huge amount of information, users if you want to find a specific message, the need for time-consuming, good topics need to be reproduced continuously, to enter the topic list or forwarding list can be more people see. When you publish this type of content, you need to be aware that it is worth reading and not to post boring updates. More interesting, features of the update, will get more reprint rate, and raise the concern of enterprise blog, enterprises as far as possible to the graphics and text mode forwarding, advertising effectively implanted into the topic or picture.

2. Interactive communication

In the general election, Obama only has a dedicated team in the Twitter maintenance and interaction with netizens to create a friendly image. Internet pushing hands the bride thought domestic enterprises in the use of micro-blog marketing, the point is, do not put micro-bo as your Information publishing window, such a rigid referral can only increase the user's aversion to your business and the cancellation of your concern. Enterprises in the micro-Bo marketing the first thing to do is to draw people's hearts, so that your fans become your way of Word-of-mouth. As the saying goes, take other people's soft, this point in Sina Weibo played very vividly, see those well-known websites, big companies almost shot sent IPhone4, ipad. Well-known webmaster Cai spent on micro-blogging marketing not less than 400,000, 32 iphone416 Department of the ipad. The premise of marketing is willing, the house is like clenched fists, in order to better attack.

A good promotion program is much more than the expression of thousands of words, enterprises in micro-blog update is to get a wider spread, if not spread the meaning of almost equivalent to talking to himself. So how do you effectively deliver your message and ask your fans to help you deliver your message? Microblogging marketing to do is to play force:

1. To carry out award-winning activities.

Offering free prizes encouragement is a marketing model, but it is also a means of promotion, many people like the prize, this way can be a short-term access to certain users. This is the current Sina Weibo application of the most fire marketing model, whether it is Chau decorative history of the first high-rise, bloves guess price to send a diamond ring, or HR partner of the million floor to send the mouse, to a certain extent, is the use of external forces of material incentives, and netizens formed an effective interaction.

2, special, discount, buy, second kill, trial.

At present, the life of netizens is closely related to product promotion will be to a certain extent to form a certain reprint. Because of this kind of information natural followers, Singles Day, Taobao half price marketing, there are more well-known "le ah" with the help of 55bbs original account of old customers new customers. Even at present, the well-known tourism nature of the site-driven "hotel try to live" marketing, the same will usher in a large number of netizens follow.

3. Advertising publicity.

In some portal sites, Google Adwords, Baidu promotion platform, such as publishing Enterprise Micro-blog ads, increasing the attention of ordinary netizens. This may not be understood to some extent by domestic companies, but Nakedpizza, a pizza shop in the US, uses Twitter elements to cut 60,000 of dollars in direct advertising and 250,000 of dollars in e-mail ads. Because Weibo can create a quick response window and a window to interact with a potential customer, it can spread out the activity at the first time.

4, Enterprise internal publicity.

Some large enterprises themselves have a lot of employees, then can guide the enterprise staff to open micro-blog and exchange information on the above, for large enterprises, such operations can be in a short period of time to increase the number of enterprises Weibo fans, when subscribers increased, reprinted please specify the official website: www.viibus.com. It is possible to expose the home page of the microblogging platform (for example, Sina Weibo now has 1800 subscribers to the top of the grassroots focus list) to attract more subscribers to follow. The only thing that is not desirable is that employees do not blindly publish advertising information, but to your personal identity intervention, slowly add your business to others valuable information.

5, cooperation and publicity.

Contact the micro-Bo platform of the salesman, the Enterprise Micro-blog account number added to the company and other columns, and through the real-name identity certification. At present, Sina Weibo provides enterprise certification, Tencent does not accept certification, only to accept well-known enterprise certification.

6, to send invitations.

Through the mail or other channels, invite the company's own customers, potential users to register, registered link use is the designated registration link, so that others will automatically pay attention to enterprise Micro-blog after registration. At the same time, some promotional activities for enterprises are also sent to the microblog, let your fans help you to pass.

Enterprise microblogging operations are long-term, in the field of micro-blogging, as far as possible to reflect the human face, the topic as much as possible to use the first tone to increase the intimacy with the audience. Weibo marketing has a "4i" principle, interesting (interest), interes (Interest), Consortium (Interactive), individuality (personalized, as long as the grasp of these four effective points, the promotion of a corporate microblog will alleviate a lot of trouble.

For the key promotion of the article, be sure to fill in a detailed summary, and then add the short link address of the article.

Invite the Enterprise customer service personnel to carry on the micro-blog maintenance, the external reply some product technical question, may have the quick reaction, the immediate solution effect, enhances the customer satisfaction.

Invite Business Consulting and pre-sales consultants for micro-blog maintenance, can solve some potential customer queries, and strive to develop potential customers as paid users.

In addition, can open up a dedicated community for users to communicate, and have a special person to carry out maintenance and answers, the production of a dedicated page to introduce users interested in key information, and so on, are more popular with consumers of communication methods.

Many people maintain enterprise Weibo account number, need to make update micro-blog norms, to prevent the update of some inconsistent information to micro-blog, and better external embodiment of corporate culture.

Iraqis Network Marketing Training Institute, by the hands of the club independent operation, contact qq:495443569, to provide life and career-related information news, Reproduced please specify the official website: www.viibus.com, and at the same time to undertake all types of network marketing planning and network hype, network promotion, corporate website promotion and optimization services, and strive to create a quiet life work information portal. At the same time provide network marketing training, network promotion skills guidance and other related public service training.