Internet marketers should learn to use the strategy of scarcity

Although the network marketing does not have to face face-to-face contact with the consumer, but grasps certain psychological tactics, still is advantageous to http://www.aliyun.com/zixun/aggregation/7740.html "> Product marketing." People know that things are expensive, since the truth is more feasible, then the rational use of the network marketing, presumably also can get unexpected results. The scarcity strategy can start from three aspects, such as time, quantity and atmosphere.

Time

Now that the Lunar New Year, the market has been a succession of promotional activities have made users numb, so some businesses have taken some other marketing strategy, that is, to limit activity time, to create a sense of urgency to consumers. If a down jacket 50 percent sales, 10 days, and so on, passing consumers must want to go in to see, as long as its price is fair, there is a suitable product, the possibility of consumers buying is very large. Network marketing, especially e-commerce sites, to get a higher sales performance during the Spring Festival, the adoption of a time limit strategy is also better. Although there are a lot of online promotions, consumers have been tired, but now is the Lunar New Year, the timing is good, the effect is obvious.

Number

Millet mobile phone is hot on the network, even if the price is high, there is still a large number of consumers queuing to buy, this is so popular that people can not believe. Its success is so great that it has a certain connection with limiting sales. Because it represents a new ecological products, high-end performance, in the mobile phone widely popular market environment, its survival conditions are ripe, limit sales can stimulate the user's desire to buy. Millet mobile phone is only this restrictive strategy of a success in miniature, network marketers understand the truth, but also very good control of their sales, but the webmaster to know that only a high-quality products will cause such an effect.

Atmosphere

Some consumers have no concept of timing or quantity, and even if you're striking out these two important product messages, you can't push them to buy them. For this type of consumer, the webmaster to skillfully use the pressure of the masses to urge it. If this product has already had how many people buy, why people buy, how long will there be left, especially for a consumer group, such as lovers, the network is buying such a diamond ring, and the price is not expensive, consumers can afford to, then in this atmosphere, I believe that there will be the choice of diamond ring lovers also have the desire to purchase, because this product is really value, and limited time limit sales, but also to hurry to buy.

Theoretical knowledge can only be applied to real life, its ability to truly transform into the precious power of their own wealth, therefore, the webmaster usually to read more books, especially the psychology of the book, it will speak to you and even do things will have a greater positive impact, the use of scarcity strategy is a better example.
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