Internet marketing Business opportunities in Beijing Olympic Games

Internet marketing Business opportunities in Beijing Olympic Games

More than half of Chinese netizens learn or watch the Olympics from the Internet

According to the "http://www.aliyun.com/zixun/aggregation/9447.html" >dcci August 8 Olympic Network dissemination data daily monitoring data show: August 8, more than 32 million users in China through the website to watch the Olympic opening ceremony, Internet New Media Olympic performance creates history. By August 11, the number of Olympic network channel users has reached 94.26 million people, the next few days is expected to break through 100 million people.

Dcci data collected through questionnaires show: Internet users in the selection of CCTV and Tencent, Sohu and other sites as the beginning of the calendar after the selection of media use, the selection rate than CCTV only low 10多个百分点. The correlation gap is far smaller than the opening ceremony broadcast media usage choice rate disparity. Dcci analysis that, after the opening ceremony after the Olympic Games schedule Internet users media options may reverse reversal, combined with the Internet may be beyond television to become the first choice for internet users. Dcci that due to the Internet's autonomy in content browsing, the relative freedom of time selectivity and the richness of information and interactive participation, the Internet may not be inferior to television in the media competition after the Olympic opening ceremony.

DCCI Internet Data Center in the first half of 2008 China internet Users Survey data show: The Internet beyond CCTV, become internet users of the 08 Olympic Games, the main channel of communication. As of the end of June 2008, 92.2% of the Internet users are in various forms of attention, participate in the Olympic Games, become an effective Olympic network audience.

Dcci survey data before the opening of the Games showed that 46% of internet users said they would watch the Olympics via the Internet. The internet will become one of the important channels for brand advertising 0837211.html "> Olympic Marketing." 32 Beijing Olympic Sponsors, 22 have put a lot of online advertising in the Olympic Zone, representing 68.8% of the entire Olympic sponsors, according to the August 11 data. The other 10 have also recorded the launch of Olympic advertising.

Phenomenon one, million netizens to help the Olympic shooting champion Guo seek father, the Beijing Olympic Games woman 10 meters gas pistol of the newly champion Guo, after the game revealed his gold medal behind another dream--looking for disappeared for 10 years father. Netizens then launched the online "human Flesh search" (through the power of gathering netizens to seek a question of knowledge or clues), hoping to help Guo find his father. Yesterday, to participate in the action of the Netizen has been over million, as of last night, the major network community for Guo to find the father of the post clicks have more than hundreds of thousands of, reply thread thousands, more than million netizens participated in the search action.

Phenomenon two, Chinese athletes make fans crazy netizens upload love letters chasing Long Xiexia. On the horizon, "Fok wrote to Guo Jingjing's proposal letter" A hot perm, clicks up to 770,000 times.

The above data and events are fully reflected, the spread of the Olympic Games in the Internet has received unprecedented attention from all walks of life, as a new medium, the Internet with its information dissemination speed of timeliness, audience and audience between the very high interaction, the Internet in the Olympic information dissemination and related marketing plays an irreplaceable role.

Statement: The above data and text from Dcci, Eric and Baidu, through the author collation, in order to facilitate everyone to share the opportunities brought by the Olympic Games. --Long August 13, 2008 in Beijing