Internet marketing needs a more unique selling point

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Identified the core products, is the first network marketing step, to use the core products to talk to customers, then also clear the core products of the selling point where? positioning the core products of the unique selling points is also a very important part of the positioning system. What is the unique selling point? Can it be seen and touched? This said, or some vague, if you have to use a word to sum up the role of unique selling point, then, can be unique selling point as Chinese kungfu unique stunt------"42 pull the Jack", the unique selling point is to be able to put a ton of 42. How can we find the unique selling point of the product? It is not difficult, as long as you understand the following five points, the unique selling points can be found.

First, look for the real element that the target customer wants

The so-called target customers, are those who need to have the decision of the whole person. When choosing any product, the target customer will consider some necessary factors, mainly consider those factors? Take the medicine for the cold. There are a lot of people with colds, including all kinds of people, what are the common points of the exchange? What they have in common is that they all want to work, study, and live in the daytime and get a good night's sleep. As for the curative effect, as long as is the human body safe medicaments, the effect is slow to be acceptable.

Well, having found the common denominator of the patient, a pharmaceutical company produced the drug: eating white tablets during the day, not dozing off, eating black slices and sleeping soundly at night. This is the unique selling point of "white plus black". In fact, "White plus black" is the common anti-cold medicine, the ingredients inside is very simple, the main Cheng is the United States pseudo Hemp tablets, can link a variety of cold symptoms, such as nasal congestion, runny nose, headache and so on. Positioning this unique selling point, so the cold patients have a strong default empathy. For example, the driver of the occupation, driving during the day, if a cold to eat other drugs, the mind will be groggy, driving is more dangerous; sleep well at night, natural concessions affect the daytime, then he in advertising publicity, naturally will be identified as "white plus black" this brand.

Second, to do the best side of the publicity

Toyota chose to save oil, Honda chose a cost-effective, Lexus chose the quality of stability, repair low; Volvo chose security, BMW chose speed and control of the fun, Mercedes chose the noble feeling ... There are a lot of good things about the core products, but be sure to take the good aspects out. For example, a company to do air-conditioning, if it is gathered to say, good quality, electricity, noise, refrigeration fast, good service, low price ... When you say so many times, first regardless of the customer believe that do not believe that, but the content, the customer has been annoyed, not the one you finish, he has gone to other places.

Now think about what important factors Internet marketing needs to choose before choosing your product. This time to quickly grasp the customer's psychology, so, the enterprise as long as the best side of their own, with a word out is enough. So, to the air conditioner, for those who want the quickest comfort, just say "fast refrigeration" is the biggest difference between our air-conditioning and other air-conditioning. This selling point is enough for them, of course, you can continue to tell the customer, because the refrigeration speed, so more power saving.

Third, tell the customer, why can you do it?

In Network Marketing to choose the unique selling point of the product, but also to consider, you have to explain why you can do the promotional selling point. For this reason to tell the customer, it is best to demonstrate to the customer to see. "The wife oral liquid" The selling point is can let the feminine skin to become delicate, white, has the elasticity. It tells people the selling point, also told People why he can do this: because the wife oral liquid there are more than 20 taste important, this unique formula has a special composition of the FLA, it can speed up the blood flow, take away the precipitation of capillaries, so that the skin delicate, white, flexible.

Does the woman want to have a fair, delicate, resilient skin? With such a unique selling point, the actress will naturally flock to it. The direction is right, not afraid of the road far. Network marketing is still a kind of integrated network marketing. 70% is the marketing, 30% is the network technology, the enterprise to the network marketing to do a good job, must be the dog to achieve higher efficiency, get better results.

Information from: http://www.win-worlds.com/