Internet Marketing: The price strategies that have to be said (bottom)

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Yesterday to share the Internet marketing: Those who have to say the price strategy (on), after a netizen to my message, hope that the remaining points to continue to share out. Today on the last part of the remaining two points written out, I hope to have practical help, of course, this is only a personal view, welcome to correct me.

Four, do the experiment, try: The price is related to the total profit of the enterprise and stationmaster, so, do not so-so feel can set. Be sure to try more and do more experiments so that you can find the best profit point. Experimenting on the internet has a lot of advantages, more flexible, more easily than offline. A simple example, such as a product to 10 yuan sales 5 days, 15 yuan sales 5 days, 20 yuan sales 5 days, and then separately to calculate the total sales can be. Or use Google website optimization tools, so that half of the users see the price is 10 yuan, the other half to see the price is 15 yuan, so you can quickly draw conclusions. Selling on the internet does not mean low prices, sometimes low but total sales are not high, there are many other factors affecting users. Many products will also have a no difference in the range, in this range, the price level on the sales did not have a big impact, such as selling 30 yuan, or 32 yuan or 35 yuan, the price range of floating users will not care, because their focus is the quality of products. Below is an enterprise profit curve to explain to you, as shown:

As can be seen from the figure, the higher the price, the higher the profit will start, but as the price increases, the profit will be reduced, because of the impact of sales. Coupled with the role of price-free range, we often can not accurately calculate the most suitable price, therefore, must be tested to find the maximum profit of the product price, regardless of high or low, do not imagine, to the data to speak. Also need to pay attention to, do the test when the price to change from low to high, do not let users generate dissatisfaction.

Five, try to figure out customer psychology: In addition to the scientific test, sometimes can also use some small skills to price products, will also play a very good effect, such as psychological pricing method used is more popular, psychological pricing method will generally use a special number. According to observational studies, the price ending at 7 is better than the sales at the end of 9 or 8. For example, a single product whether 99 yuan, 98 yuan or 97 yuan, the difference to consumers is not big, but if the price of 100 yuan will have a great impact, after all, three digits and two digits to our impact is different, we see the corresponding psychological changes in the number is also different. Sometimes found that the price of 97 yuan than 95 yuan sales still better, here is actually a complete psychological factors, no reason to. In addition, to give customers the contrast, for example, a lot of group buying network will list the market price, how many, so that users find it really more cost-effective, there are many Internet products will be listed together sales, not only to do a strong contrast, but also the initiative to guide users to choose, below a screenshot to illustrate:

People may feel strange, why so sales? In fact, it is very simple, from the user's mentality, I believe that many customers will choose to print version of the electronic version. But if you just list the top two users to choose from, it is likely that users will not choose which one, in fact, this is a very practical tips.

Here, the price positioning strategy is basically shared with everyone, regardless of offline or the Internet, find the biggest profit point is a good price, the price is not based on the estimated situation, but after the test results of the conclusion. I hope this article can help more webmaster understand the product pricing of some knowledge. Well, today to here, welcome you and 11544.html "> I contact, this article from Shenzhen website construction, Web site: http://www.zijiren.net, also welcome reprint, reprint please keep the link, thank you!"