Internet Marketing: The price strategies that have to be said (i)

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Many times we find that different stores sell the same product, but the price is different. will also find that the same company's different brands of product prices also vary, but the product quality is often the same, what is the reason? The price is just a label on the manufacturer, but the label of the different price is to adapt to a variety of target users. This is the price strategy, which has nothing to do with the quality of the product itself. The same is true on the Internet, and many traditional sales ideas are also available online. Plus the site can implement special technology, so the online difficult to achieve the price strategy can be played on the network incisively and vividly. Below from a few aspects of detailed and you share.

First, for the target pricing: product pricing first to look at their own goals, in general, there are several situations, respectively, is the largest profit, market share, investment income, the survival of enterprises. The biggest profit is the more common price target, but can not blindly pursue high profits and malicious set prices, market share is also a common goal, because in some cases, the enterprise will not pursue profit, but as soon as possible to enlarge market share, quickly seize the user, so often to low-cost mainly, and sometimes even loss of sales; Investment income is also more common in market economy, investment and profit cycle is often planned in advance, investment income once determined, the price will be set around this goal; Finally, the enterprise in order to survive, this is a more special situation, but also many see, enterprises in order to survive the crisis, must depress product prices, to sell products as soon as possible. So first consider what your goals are.

Second, the factors determine the price: Set the price to include a lot of factors, such as production costs, expected profits, capital turnover, sales, rival prices, brand advantages, promotional activities. Production costs are often the determining factor, so many companies will try to compress costs, in order to improve profits, and the expected profit is the enterprise's marketing goals, in order to this goal to price; the turnover of funds will also be the establishment of marketing prices, in order to quickly get funds and take the price to attract users; Sales will also affect the price of products, if the market is larger, then you can raise prices. If the market is colder, the price of the opponent is also a factor to consider, the price of similar products should not be too large, especially the price of transparency today; The brand image is a big factor can directly improve the price of products, and customers also believe that the big brand products; Discount promotions and other common sales strategy is also to meet the total sales of enterprises, the price of products often have a direct impact. Therefore, we should according to various circumstances, understand various factors to set the price of products, neither the lower the better, nor the higher the better.

Third, how should the price: now that we know the pricing factors, then how to do the appropriate pricing? According to the mentioned above, according to different factors can produce different pricing methods, common cost plus profit, low price grab share, profit maximization, value pricing method. Cost plus profit is a very common method, that is, if the enterprise has the right profit, set the price of the product, low price grab share, now many of the use of similar methods, such as Jingdong Mall, and profit maximization according to the calculation and test, the price positioning in the maximum profit level; , according to the value to the user to estimate, commonly used in consultants and other industries, and even many times the service provider said how much is.

Above from three aspects and everyone share price strategy, this is a personal summary, welcome to correct me. The next article will continue to share price strategies and other factors, welcome you and I exchange, this article from: Shenzhen website construction, Web site: http://www.zijiren.net, also welcome reprint, reprint please keep the link, thank you!