Internet Marketing: These mistakes have made most startups mess up marketing

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Recently, a company called Pressfarm has been set up to provide journalists with names, emails and Twitter accounts, so that companies can get full coverage for their companies.

The main problem with the business model now is that the hardest thing about publishing news for a company is not getting a journalist's message. In fact, a lot of startups ' journalists are offering their mailboxes on Twitter. Those who do not provide a mailbox can also be found in Google search, a better way is through contact, introduction and learned.

Email an attack to a journalist, a consumer, or an investor is no doubt the perfect way to screw up your market. No more blows, here are some common mistakes made by startups and some measures to avoid them.

1. Expect journalists to sell your products

Journalists are not salespeople, they are not obligated to sell you products, their volunteering is to update the world's valuable news. Since the company's PR is one of the start-up strategies, don't rely on the media to sell your product. Conversely, the media can inform the public about the company's business story, the company's products, to attract visitors to the company's website.

Then it's your job, you need to make the best plans, make your visitors a repeat customer, ask for more product information, or you can get them to participate in the product trial in a meaningful way.

2. Borrow attention instead of buying

It's easy to drop the entire marketing budget on a paid ad, but simply doesn't mean you need to. More and more consumers are slowly ignoring paid ads. No matter what industry you enter, there are always a lot of incumbents and competitors who spend more money on borrowing attention than you do. With this in mind, you should also use a low-level PPC to do some basic keyword research and competitive research, and then create a product that will attract attention in the next few years.

3. Spend a lot of time daydreaming rather than doing it on the ground

Many founders are perfectionists who want to talk about marketing to every expert before they actually do anything. Devote your time and experience to different strategies, such as blog posts, marketing alliances with complementary businesses, and using video and other social media to promote business.

Do not 211.html "> feel that these media channels do not help the company because it is not used properly." Test, learn, and apply as much as possible based on what resonates with the audience.

4. Learn to spread like a virus

Many of the videos that tried to spread widely and quickly failed. Don't try to create posturing or satirical videos, devote your time and energy to the videos that make the spotlight, and let your prospective customers and prospects enjoy it and share it quickly.

Boston's Kinvey, for example, produced eco-maps of local companies and put their companies and other technology companies on the map, attracting media attention and peer eyeballs. Stitch fix is definitely the head of the photo-sharing site, creating countless platforms to attract target customers. Many companies never let their content spread like a virus, they just think about what future customers will like to read, see, and devote their time and energy to creating these things.

5. Ignore the perfect website

For search (keyword search) and mobile applications, the site needs to improve this content. I was shocked to see many companies not incorporating mobile apps into their content. At the same time, the site also needs to provide visitors with a clear roadmap to tell them what you want them to do.

Do you want them to sign up for your account and subscribe to your blog? Want them to see a 30-second video that will explain your life's worth? Or do you want them to pay attention to you in social media? I'm afraid only your immediate family will sit down and read every page of your site. Therefore, you have to have charisma, a simple but effective design, to pave the way for each audience.

There is no shortcut to the marketing of a start-up company. To do anything is the same, the idea is simple, but the implementation is not easy. My proposal comes from HubSpot co-founder, Onstartups's author Dharmesh Shah, "Once the product is developed, marketing will be synchronized."

If you can, avoid the above errors as much as possible. But, most importantly, don't wait to tell the world your story, the best narrator is yourself.