Internet public relations has been paid more and more attention, big Chi interactive review online and offline interaction

With the development of the Internet, traditional industries are given new content. PR (Public Relations) is no exception. EPRs are beginning to pay more attention and the marketing contacts with consumers are also increasing. EPR is an online PR, also known as PR on line. It uses the Internet's high-tech means of expression to create a corporate image and provides a new way of thinking, planning ideas and media for modern public relations. The concept of EPR is only emerging in recent years. Due to the development of the Internet, the EPR using the Internet as a means of transmission has also gained strong growth. Different forms of communication are also emerging: portal news, BBS forums, SNS, Weibo, video websites , LBS, etc. With the progress of technology, the form will be more diversified, but the core of its content is unchanged, all of which are intended to convey the corporate brand concept to the audience and shape the corporate image.

For the integration of online and offline, the relevant person in charge of the Big Chi Interactive said: we must carry out different strategies for different carriers: First, the audience division, compared to the traditional offline public relations, online public relations audience age level Will be low, because young people are relatively dependent on the network, most of them access to information is also based on the network, at the same time is derived from the EPR style of the problem, due to low audience age, so the dialogue above There are elegant. From "every object" to "Taobao body", from "pro" to "have wood", the style must be close to the audience.

Second, accurate and effective content expression. Information is flooding and information fragmentation leads to a reduction in audience reading time, and information that tends to be unrelated to itself is quickly overwritten. In the shortest possible time, let the audience get the message, arouse their interest and resonance, and then guide the audience to actively seek information, triggering a second memory mark, thereby enhancing brand awareness.

Moreover, real-time push, when and where have the possibility of achieving communication. With the fiery development of mobile terminals such as iPhone, iPad and Android, mobile Internet has become the carrier of new marketing information dissemination with the change of user's composition and behavior as well as the emergence of new applications. Take mobile phones as an example. By 2010, there are 5 billion mobile phones in the world, accounting for 73% of the total population. Among the 4 billion mobile phones in use worldwide, 1.88 billion are smart phones, accounting for 27% of the total. Every day The number of third-party applications downloaded in a cell phone is 30 million times, 347 times a second. Mobile Internet eliminates the space-time dimension of information dissemination restrictions, so that communication has more time, any place. Mobile terminals such as mobile phones and tablet computers make use of fragmentation time to transmit real-time information. The time difference between information release and information reception is smaller, and real-time release and instant reception are realized. The information can be obtained not only in real time but also in real time Send information to others. Any time, any place, any object, any information, any way can become marketing communication opportunities.

Finally, the joint interaction of various media enables information dissemination to be fully mediaized. Digital multimedia terminals such as mobile phones and tablet computers that receive audio, video and receive graphic and data, which gives the mobile terminal a powerful media convergence capability. With one or several of words, pictures, images and sounds To carry out information dissemination activities, mobile media, mobile radio, mobile TV, mobile websites, mobile SNS, mobile e-commerce and other different forms to achieve a new cross-border portfolio, so that mobile Internet has become an all-media element of the communication platform.

Deep Chi Interactive Senior Account Director, said: "Online promotion is not to do online and do not do, more time is only a problem, the promotion of the network is imperative. The sooner companies involved in this area, will be able to win even more More time and space, first step than the competitors to open up potential markets.