Internet shopping Festival gradually extended to large and high-end consumer goods

"Double 11", the Internet sales miracle created by Taobao in 2010, has gradually expanded for the national network to buy the feast, and now the habit of vomiting blood prices to attract buyers of the festival, after a few years of development, slowly get rid of its "cock silk" monopoly field properties, began to mass, high-level, Experience and service of the diversified consumer holiday direction. "Double 11" when filling in a news burst, the electric business auto in Double 11 day unexpectedly hit 1 seconds to sell 3 car's electric quotient miracle, and claimed that its guest unit price reaches 150,000/A. Regardless of whether the data is suspected of Bo gimmick, "Double 11" online shopping car This consumption has shown that the online shopping festival is not limited to daily necessities of the low-cost consumption, but slowly to large, high-end consumer goods extension. These can be released from the data revealed that "double 11" during the days of cat household sales are very hot, is only Lin Wood furniture flagship store has five pieces of single product sales, and Oren home average customer price is at 5000 yuan. Luxury electric business Walking Show Network has also been a "double 11" customer unit price more than 2000 yuan, about 5 times times the usual. and Wine Electric Network Wine Network also announced its   "double 11" activities, the entire 50 percent-capped promotional activities, the average customer unit price remained at 2300 yuan, a day turnover of more than 5 million. (NET Wine net www.wangjiu.com) to this, net wine net CEO Rui said, this year "double 11" big promotion, we did not focus on "entry-level" low price wine promotion, but is the column grade Zhuang liquor led high-end liquor promotion occupies half. In fact, this kind of attempt is very bold, but from the last 3 days, the result is far more than we expected. The average customer price of more than 2000 yuan, this fully explained to the column-led hundred yuan, thousand yuan high-end imported wine has been more and more consumer recognition. According to this kind of phenomenon, the senior industry Personage said, the liquor class 2300 Yuan average guest and the household class 5000 yuan guest unit price, even in the luxury goods electric business is also relatively rare achievement. For the positioning of luxury goods, the previous excellent network CEO Chen Yu to give the important standard is the customer unit price of more than 2000 yuan. And according to previous data shows, to fashion luxury products known as the catwalk network and the only product will be the average customer unit price can be reached to 400 yuan and 200 yuan. The increase in the unit price of the electric business guest shows that "double 11" is not only the carnival of the cock silk. Admittedly, luxury goods have become the new battlefield of online shopping industry, the world's major luxury brands have entered the Chinese market, such as still goods network, only goods will, five Avenue and other luxury network shopping malls have emerged. Although the net sales of luxury goods currently account for only about 5% of the total industry, the growth rate is very high. Luxury online sales are expected to grow by 30% in 5 years, to a scale of $4 billion to $6 billion trillion. For the above statement, Net Wine Network CEO Rui agreed: "In the" double 11 "preheating period, weThere are already a variety of names, including the Knight Manor Genuine red wine sold out. More customers to a single pen 100,000 yuan order, one-time buyout sold at nearly 2000 Yuan of Shangnan Grand Manor a red as a collection. This is enough to prove that today's online shopping feast is not limited to simple low-cost discount consumption, for the hobby and collection of treasures demand for more high-end people also gradually joined the online shopping team. "Some people in the industry pointed out that in fact, the current network shopping market environment is not enough to attract and meet high-end consumer groups, especially in the quality assurance, differentiated products, privacy, customized services, many of the electrical business management in these areas is still extensive, most of the attention of the electrical business is still expanding the scale, advertising, paving channels, Spell the price above. Of course, this is understandable, this is the current phase of the electrical business of different positioning and the goal of direct decision, after all, the specialized high-end type of electrical business if not sufficient resources and service tracking in the current difficult to maintain. High-end consumption of the shopping trend, especially for the electric dealer, the higher requirements of the vertical. In the selection and provision of products not only to pursue all-inclusive, but also to do in-depth analysis of market prices. Like net wine Network has been adhering to the high-end, although the demand service is difficult to attract the public to buy and make great profits in the short term, but now it seems that "high-end" and "niche" is not no market, if you can effectively grasp the high-end consumer's shopping pulse and high-level shopping needs, guide their attention and buying habits, It is a way for electric dealers to get rid of the development of homogeneity. There are already authoritative experts predict that in the next two years China's high-end and luxury e-commerce sales volume will reach 20 billion yuan. So it seems that high-end people's online shopping will usher in a greater climax. For the electric business industry is a chance to upgrade, which may mean that the electricity dealers will no longer rely on the overwhelming advertising and price war to maintain their livelihoods.