Internet thinking beyond the expected user experience

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Exceeding the expected user experience is one of the best marketing.

What is the user experience beyond expectations?

Beyond the expectations of the user experience, that is, consumers originally thought that is only so, but did not think it is far beyond the consumer's imagination (better or worse than imagined). This experience will give consumers a great impact, the brand will suddenly enter the hearts of consumers. If it is a good expectation, it will bring new life to the brand, but if it is bad expectation, it will spread the brand to the consumer's blacklist.

For example: Jing Dong sometimes do activities, Liu often play their own courier, to customers the biggest surprise. This is the experience beyond expectations.

There are many businesses in this area are doing a lot of, such as the purchase of a commodity, businesses will find ways to attach a little something small to the hearts of consumers. This approach is also beyond the expected experience.

Of course there are some very bad experiences beyond expectations, and then tell me about a personal experience.

Recently, I was looking for a house, due to the relationship between time, on the Internet. Finally found a family, see the online photos are very beautiful, and very consistent with my request. Telephone inquiries, and stressed that is not the same as the online pictures, the other answer is. Then I went to see the house in high spirits, but what I saw was far apart from the internet, which made me very angry and disappointed me extremely.

It is a means of deceiving the user, which is far beyond the user's expectation.

This experience of exceeding expectations is one of the most fearsome weapons of brand damage.

Perception is greater than fact!

Tens of thousands of marketing, beyond the expected experience is one of the most lethal marketing methods. In the era of product homogeneity, in the era of information overflow, in the era of lack of trust, no doubt as long as users can exceed the expected good experience is the most direct marketing means.

Many times, we in the marketing process, do a full job, but because experience this link is not enough to let the brand loss, so that the loss of product force, so that customers lost.

So how do you go beyond your expected experience?

First, work products.

Consumers buy a product, the premise is that there is demand, there is demand to produce purchase, but the purchase does not necessarily have trust in the brand. So how to let consumers after the purchase of our brand again generate trust? Product quality is important, and additional products are the key to trust.

Originally, consumers just bought a product, but sent to consumers, the product quality is not only very good, but also a good "play" small things, immediately will let consumers feel very pleasantly surprised, so that consumers sincerely feel very happy. At this time the consumer deep heart has slowly to the brand produced a good impression, the first impression of good quality is determined by the product, again the impression is produced by added value.

Second, in the emotional work.

Product strength is strong enough, coupled with humanistic care, consumers absolutely instantaneous tears rush.

Many times, another anatomy of the user experience is emotion.

Beyond the expectations of the most heart is the humanistic concern.

Now the society lacks the love, lacks the sincere love. How to let the consumer feel sincere love, let the product send to the consumer hand, we can also burn a love fire in the consumer's heart, then this kind of emotion enough, such marketing is more true.

What does a person really need? Not a product itself, but a feeling that the product itself can bring. For example, we buy a cup, the real demand is to drink water? Drinking water is only part of the demand, the real ability to impress consumption is the meaning behind the cup. Bought a cup, can not only drink water, and can be very quiet, very comfortable to drink water, but also drink some of the memories of the past, then the cup is so precious.

So, as long as the emotional up and down, you will be able to let consumers surprise, there is a surprise is beyond the expected experience, there is more than expected experience can let the brand into the consumer's brain, you can win the trust and love of customers.

Consumers want too much, we can never meet, since all can not meet, then on this base to give consumers a little more than expected surprises.

Do your best to exceed the expectations of the user experience-I believe that your brand and products will certainly be better! (Text/Liu Yufan)

I am Liu Yufan, Sina micro-blog @ Yu-solo extraordinary, micro-signal: LIUYUFAN24 like communication, network marketing enthusiasts.