Internet toilet Business

Guide: "Toilet business" Springtime! Earlier this month, EBay's important payment partner PayPal commissioned a third party to conduct a study on consumer behavior habits, which was surprisingly surprising. The study shows that 15% of holiday online spending is done by consumers in toilets, via smartphones or tablets.

The climax of the "couch business" has not yet calmed down, and today Shiri retailers are eyeing the potential consumer's toilet time tightly! (Sofa business is the word from many people on the internet when they are sitting on the sofa, can also be called "sofa economy" or "sofa e-commerce", usually refers to the user through mobile phones or mobile devices in the way of electronic shopping and other trading activities resulting from the economy)

"Potty Business" Springtime! Earlier this month, EBay's important payment partner PayPal commissioned a third party to conduct a study on consumer behavior habits, and the results were surprising. The study shows that 15% of holiday online spending is done by consumers in toilets, via smartphones or tablets.

Meanwhile, electronics giants Amazon and Procter and Gamble (Procter & Gamble) This month launched a marketing campaign called Stall Mall, which includes toilet paper. Users can use a smartphone or a tablet in a public toilet to scan the toilet paper two-dimensional code on a public toilet door hook with Amazon Mobile clients and enjoy discounts. At present, the "public toilets under a single big bargain" activities have been in the United States New York, Los Angeles, Philadelphia and Seattle and other major cities.

The follow-up research report on the marketing campaign shows that one-third of potential consumers in public toilets who have received the news of the "single Big bargain" event have unfortunately become "chop hands".

A 22-year-old freelance photographer from Queens, New York, said, "in the sacred time of my own quiet grooming and emptying of the bladder, I use smartphones to navigate the latest camera lenses and the online prices of accessories to pass the time." 」

Pablo Rodriguez, president of PayPal's global consumer program, said, "the proportion of consumers Pablo Rodriguez in the toilet is as much a demonstration of online shopping as we've found a new continent."

"People are always carrying a smartphone, and the bathroom is the last piece of marketing in the retail industry," Yuri Umser yory Wurmser, a EMarketer snack analyst at the network research firm. It certainly does need to find a balance between protecting privacy and seizing market opportunities. 」

Just like, if a businessman knows you are on the toilet, and suddenly send you a quilted Northern Ultra plush 48 rolls of electronic coupons, you will not feel that there are 100,000 grass-mud horse in the heart Pentium. Today's tireless software, siege Lions, has developed an algorithm that can be used to determine the current state of the user by digging through smart-phone sensitive privacy information, such as sitting, standing, walking, driving and sleeping. This allows businesses to tailor promotional information to the status of potential consumers. It would be annoying to do a marketing campaign when consumers are on the toilet. In the meeting to receive sales call all want to criticisms, not to mention is in La Xiang, for those patients with constipation, "Lose no Time" promotional information will let people thank businessmen eight generation ancestors.

Another challenge for "potty business" is how to make it easy for consumers to do online shopping on a small touch screen, making sure that the finger-touch operation of the consumer during the toilet is not an easy thing to do.

"Many retailers are now considering using smart-phone sensors to determine whether a user is in a stationary state of focus," Plitter Meta Puneet Mehta, the world's leading mobile marketing automation platform Mobileroi. and to provide users with a key to pay the convenience of online shopping experience, if you judge the potential consumers in the sofa or toilet in a motionless state of concentration, the retailer's customers provide a key payment scheme. Grab the attention of the consumer and order it in seconds.

James Ogden, a marketing professor at the University of Kuzmenkov, Pennsylvania, said "paypal's findings might underestimate the actual James Ogden of toilet shopping, and at a recent class discussion, only three of 30 students were not playing mobile phones while on the toilet. 」

PayPal's findings also found that 61% of users refused to answer where they were using their smartphone to shop online. In this regard, Professor Ogden said, "In fact, I think the number of people who play mobile phones in the toilet is much higher than PayPal's statistics, which is very good understanding, after all, who do not want to let others know that they are in the toilet when shopping online, it is indeed embarrassing." 」