Internet Weibo marketing skills and features

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After more than 1000 years of "Shui Hu", in science and technology with each passing day, and not because of its ancient and traditional and appear desolate know, contrary to the use of modern technology means and performance methods, reflecting the increasingly vibrant thousands of meteorological. This definitive conclusion can be obtained from a version of the film and television works of the classical literature. The skillful application of computer software synthesis technology, which can be said to be the work must be done, through the video display of visual impact more powerful.

In addition, the attraction of this work is that it 100 single eight will be vivid characters, as well as their unique on the river in the name of walking. This distinction between different groups of people makes the story more lifelike. With the popularization and application of the Internet in all social strata, the relevant special names of different network individuals and groups are becoming popular on the internet, and there is a growing trend. For example, the original concept of the family manual "weaving scarf", on the network has been given the special meaning of the new era, it is a nickname for countless Chinese microblogging enthusiasts online life, which we call "micro-bo-control" in the network is busy green, Updating the microblogging content is becoming one of the daily tasks that Internet users are required to do.

Weibo, the source of the English language, micro-blogging (microblog), is a form of social networking, a platform for information sharing, communication and access based on interpersonal relationships. People through computers--of course, more can be used to provide Internet-enabled mobile phones, when waiting for a bus, walk or Daze, the completion of interaction with others, so that a minute, two minutes, such as debris time or garbage time, began to become lively, meaningful, a new way of interpersonal communication, Along with it in the fast-paced business society gradually spread out, by more of the network has a good feeling and curiosity of the crowd to accept, and actively grasp, use up.

Back to the concept of Weibo, the earliest appeared in the 2003 thing. At the beginning of the day, the Internet is not optimistic about the world. In March 2006, the founder of the blog, Williams (Evan Williams) launched the first and most famous microblogging-Twitter (Twitter), its English original meaning of the Twitter voice of birds, users can enter 140 each time the English alphabet, which is a message capacity.

In fact, Weibo is technically lack of advanced, 140 English letter limit is a fatal limitation. From the later development, especially in the domestic situation, Weibo is obviously dependent on the popularity of mobile phones. In Europe and the United States, people have long disliked private life is disturbed, do not want to disclose their mobile phone number, also do not want to answer the phone at the weekend.

And those pure technical network technology is very different, the birth of Weibo is to more commonly use the network of the platform and born. This congenital gene determines that its promotional model has the flavor of a classical marketing concept. Its popularity on the web has soared, almost as a net replica of a successful shoe-selling story in the not-wearing Caribbean sea. Under the fast-paced modern life, interpersonal relationships appear to have a fault, which allows Weibo to have a wide range of diamond slots. Weibo is so "stupid", so simple, consumption is just a little bit of debris time, use it for interpersonal, not so deliberate. People can easily on the ground hand, once contact, it's the penetration of the go-between, quickly formed a powerful attraction. People in Europe and the United States because of the demand for communication, began to use mobile phones frequently. Authoritative statistics show that Weibo has promoted the popularity of mobile phones in the United States.

The first in China to launch a network with micro-Bo color platform, is the 2007 online operation of Rice no net. Then, in the 2009, some of the upgraded microblogging services began to emerge. The launch of FOLLOW5 in June and the introduction of Sina Weibo in August have attracted more market attention.

2010 can be said to usher in the domestic micro-bo blossoming spring, several major portal sites have launched micro-blogging services, micro-blog registration and the rising number of users, micro-blog in the online world role has become increasingly important. According to the China Internet Network Information Center (CNNIC) published the 28th China Internet Development Status Statistics report, to June 2011, China's micro-blogging users have increased to 195 million, micro-blog in the internet penetration rate from 13.8% to 40.2%.

In the case of a lengthy essay, Weibo is just an blurted out, and accurate expression seems hard to achieve. However, the rapid popularization of Weibo is an objective fact that cannot be neglected. Since hundreds of millions of users are attracted to the information sites of micro-blogs every day, Weibo is bound to have a huge impact on people's lives and ideas. Objective needs determine the rationality of a way of existence, as long as there is a desire to enhance interpersonal communication, as long as the debris time still exists, Weibo seems to have no reason to disappear, unless there is a more convenient communication technology.

As a kind of network phenomenon, which has aroused wide attention, it has produced a series of vocabulary system with the characteristics of micro-blog in the process of high-density and high frequency usage. Here are some basic overviews. This is the use of micro-blogging process must be proficient in the system key words

1. Add attention, follow, listen and (mutual) powder. Regardless of the attention, follow, listening and (mutual) powder, although the name is different, but in fact, they are the same meaning and function: Instant understanding of the attention of the people or the powder on the micro-blog dynamic and can participate in. Weibo users are more active than the forums and blogs that were used in the past. When they start to focus on a person, it means they are actively getting the attention of the various real-time dynamic and information, when they forward, comment and reply, it represents their active involvement in some content communication. In the microblogging system, users take the initiative to accept and actively disseminate the process, which makes the spread of micro-Bo and the power of transmission far more than the original forum and blog system. Let the operators of the network platform have to be impressed. and (Mutual) the appearance of powder form, so that Weibo has its own exclusive market space.

2. Publish, forward, collect and comment. In fact, from the function of micro-blogging, the most basic thing is to publish, forward, collect and comment. Registered users can use these features to bask in mood, show pictures, acquire knowledge and information and chat discussions. But the process of entering the operating platform is much more convenient than those of the BBS system.

3.@ function. Symbols and names, so that micro-blog generated more new ideas. @ This symbol, in micro-blog meaning is "to say to So-and-so" meaning. When you post a "@ nickname" message, the other person can see what you are sending and reply to it, and the message "@ nickname" can be clicked directly into the person's page, which makes it easier for each other to get to know more friends; and all @ your information will have a summary Users can view specific content in the "@ Mention Me" section on the right-hand side of their home page.

4. Hot topics, labels, groups. Each micro-blog users can give their own micro-blog Information Bar to add a certain number of labels, these can be short sentences, but also can be some keywords, in order to highlight their own characteristics, to explain themselves, while facilitating the search circle and group. Even in the SEO workers there are used to achieve their goal of the site's long tail keyword Baidu rankings. This is the alienation of Weibo.

5. Micro-Blog medals. In those BBS forum has the user's integral and the bonus function, similarly the microblogging platform system also set up to the user the stimulation function. The medal is a sign that users are active in a micro-blogging activity, and Weibo will provide different types of medals for each user depending on how active you are in different activities. The medal is an important part of the microblogging user incentive system.

When people in real life still in the McDonald's and KFC brought about by the Western fast food culture model to discuss and criticize, Micro Bo so in the seemingly inadvertently, very casually low-cost into the Chinese Internet domain, and to wait for people to savor, on the deduction of a lot of network grudges and enmity, In fact, behind these intentional and unintentional microblogging events, the internet giants are competing for the number of netizens. Sohu's Charles Zhang on this is full of firm belief: the competition in the micro-bo field is a more time-consuming than the anti-Japanese War network protracted. This article by the Saint-Www.w3si.com software research production, if need to reprint please keep link, please respect author copyright.